Paid Social and Digital Planner
Location
Cardiff | United Kingdom
Job description
We are excited to be working with a fantastic integrated agency looking for an experienced Paid Social professional to join their talented team as Paid Social and Digital Specialist! You will play a key role within the media team and delivery media strategies for a variety of well-known B2C and B2B brands and will be responsible for the planning of social media campaigns and reporting for each channel. If you have a strong Paid Social background and are looking to join an exciting agency, this could be your next move!
What You’ll Be Doing
- Crafting and refining strategies for paid social and digital campaigns to serve both current and prospective clients.
- Identifying the most suitable digital platforms and media owners, focusing on specific audience targeting and defining the roles of each platform.
- Determining the allocation of media spend per platform, selecting the appropriate formats and buying methods, and setting measurement KPIs.
- Collaborating with the digital activation team for the optimization of campaigns, including budget adjustments, and presenting strategies and media plans to clients and colleagues.
Experience You’ll Need
- A minimum of 2-4 years in a Paid Social position. Agency experience is highly advantageous!
- Proficiency in using planning tools on various platforms including Meta, Twitter, Snapchat, TikTok, and YouTube
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