Head of Marketing (b2b)

Location

Kent | United Kingdom

Job description

We are seeking a Head of Marketing / B2b Marketing Lead for a global leader in health-tech software solutions. They are revolutionizing the industry with cutting-edge innovations and unparalleled expertise. With over 70% ownership of the market, they are high-growth and profitable, turning over $50m yearly.

They have a prominent reputation and an established presence in the market with strong backing from a $12 billion company.

As the Head of Marketing / Marketing Lead, you’ll play a pivotal role in shaping the future of healthcare technology, driving growth, and making a meaningful impact on the industry. You will take charge of the UK marketing operations. You’ll manage a team of 3 and report into the General Manager for UK&I.

This is a permanent role with flexible hybrid working (a couple of days each month in office, Kent).

There is a car allowance and bonus with this role (based 50% on company performance, and 50% on sole performance).

The Head of Marketing / Marketing Lead will:

Define the marketing strategy across the UK and Ireland
Take the lead in driving brand awareness, lead generation and supporting the sales team
Oversee the development of a data-driven marketing team
Lead content strategy & manage public relations within the UK
Produce effective digital marketing strategies, including organic & paid search, email marketing, social media & more
Plan and execute events for ROI, like tradeshows & webinars
Work alongside the sales teams and product development teams to help hit sales targets
Leverage analytics and customer data in order to personalise the marketing efforts & to enhance the customer experience

Key skills & experience:

6+ years’ experience in marketing, particularly digital marketing, and experience in a software or technology company
Experience in HealthTech / healthcare technology is a plus
Previous people management experience is essential
Experience managing marketing teams is ideal
Strong experience implementing marketing strategies with a strong focus on digital marketing (Social media, SEO, email marketing, PPC, content marketing)
Experience with CRM systems is ideal, particularly HubSpot

Find out more about how Intelligent People can help with marketing recruitment .

Job tags

Salary

£60k - £80k per annum