Product Marketing Manager
Location
Edge, Gloucestershire | United Kingdom
Job description
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and putting our franchises at the center of the broader entertainment ecosystem.
The Product Marketing Manager will play an important role within EA's Mobile Marketing organisation. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. You will be a vital strategic partner to our studio teams whilst reporting to the Sr. Director of Product Marketing.
Responsibilities:
- Define longer term marketing objectives and strategy, develop go-to-market plans for new games and live services.
- Conduct market research and translate insights to inform the roadmap and marketing strategies that have positive impact on the business.
- Be a strategic marketing partner and voice of the player to studio leadership throughout the product lifecycle.
- Monitor mobile market trends and the competitive landscape and be the voice of the player and the market to the CFX team.
- Lead and influence a team and agencies (creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)
- Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
- Partner with the Creative team on marketing asset development.
- Collaborate with Analytics to build accountability (targets, experiments) that input into product performance expectations.
- Produce campaign post-mortems to highlight insights for Growth & Studio team.
- Partner with finance and operations on budget management for brand programs.
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
- Work in partnership with ASO to test and implement improvements across app stores.
Qualifications:
- Bachelor's Degree or equivalent in business or related field
- 5+ years of experience in mobile marketing, product marketing, and brand marketing
- Analytical marketer who can translate data into actionable insights
- Experience managing a cross-functional team
- Integrated Marketing experience including paid, owned, and organic channels.
- Project management skills
- Experience with influencer marketing
#LI-Remote, #LI-Hybrid, #LI-Onsite
#FlexibleWork
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
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