NHS Jobs
Location
Bagshot, Surrey | United Kingdom
Job description
Create and implement strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness. Prepare a Go to Market Plan and lead the launch execution into new adjacent markets. Lead the development of strategies targeting Integrated Care Systems (ICS) to further Zio adoption system wide. Develop and execute tactical marketing plans, to drive promotional, channel, and selling strategies. Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements. Coordinate and collaborate with international partners on brand strategy, including segmentation, targeting, positioning, and messaging. Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors. Coordinate with Market Access to support research into customer economics and contribute to crafting access and pricing strategies. Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs. Serve as primary contact for messaging and product-/therapy-related matters for sales teams. Lead conference and trade show strategy and planning region Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business to shape commercial planning. Support corporate communications initiatives. Supervision Individual contributor, with potential to take on direct reports as well as to build out the downstream Marketing team as the company grows.
Job tags
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