GroupM EMEA
Location
Remote | United Kingdom
Job description
Position at mSix&Partners
AUDIENCE PLANNING DIRECTOR
LONDON
Who are mSix&PartnersmSix&Partners is one of the fastest growing media network in the world. We have marked the chapters of our expansion with new client relationships: TalkTalk helped us open our doors in the UK, Toyota enabled us to grow into EMEA and EA has strengthened our presence and offering in APAC and North America. Today over 50 offices and spanning 5 continentsand this role of Audience Planning Director is key to our continued growth and success
We take our clients and people Further Faster.
As a joint venture between independent agency network The&Partnership and GroupM, backed by WPP, we offer our clients the best of both worlds.Because of this unique structure, we create new operating models that integrate agency functions and often embed our people into our clients’ marketing teams. Our ability to come together with our clients, regardless of whether co-located or working remotely, has proven critical to our success.The way we behave - Honest, Energetic and Pioneering:
We have been awarded the IPA CPD Gold accreditation in the UKfor continuous professional development of our people for 3 years in a row, and in 2022 we won the IPA CPD Platinum accreditationalongside a small group of agencies.We have won Campaign’s Best Places to Work 2022, which recognisesmSix as one the best employers in our industry, showing our commitment to our culture of learning and our focus on the professional development of all mSixers, in order to become the most important place in their careers.In 2022,we also wonDigiday’s Best Workplace in Young People’s Careers. What is the role?
Joining as part of the Audience Planning team at mSix&Partners, the Audience Planning Director will lead on generating and integrating human insights as part of the overall audience work for our key clients. Working within the team who, alongside the Data Strategy team, are similarly integrating analytics and client first-party data into their analysis, this role will ensure that a human voice is adding the requisite colour and depth alongside our various data inputs.
At mSix, our audience work is carried all the way through a campaign response, so being able to champion, explain and work with audience data from beginning to end of the process is a crucial requirement. Audience Planning sits as a dedicated part of our agency planning process, and this role will champion the consumer voice throughout. The successful candidate will have a hands-on approach to data analysis and audience planning, as well as being able to both brief out but also design and analyse bespoke research studies to complement the other data sources we have available.Where is the role based?
The role is based in our central London offices, near Tottenham Court Road and Goodge Street. However, the candidate will be expected to travel to the main client’s offices in Brussels, Belgium, for key meetings. We anticipate this to be approximatelyonce per month.
What does the Audience Planning team do?
The Audience Planning team are the originators of the ‘golden thread’ of consistent audience understanding and application at mSix&Partners; connecting strategy, planning and activation with a fully-informed view of the optimal audience for our clients. We triangulate our audience understanding based on a wide ingestion of data sources and signals, including syndicated surveys, behavioural data, bespoke qual and quant studies, and client first-party data. With an ethos of continuous improvement, we ensure that our audience work incorporates all relevant inputs, learning from previous client activity, and tied into a comprehensive and considered data strategy.
What will be your responsibilities?
This position will be part-allocated on two key multimarket accounts (Toyota/Lexus and Fossil), and the successful candidate will be liaising directly with clients, as well as internal stakeholders such as client leads, strategists, planners and channel experts. Where relevant, this candidate will also work closely with the creative team at The&Partnership. Beyond those core accounts, we will expect the successful candidate to work alongside the rest of the Audience Planning team to foster similar conversations, ways of working and other projects for other brands that sit within the mSix&Partners client list.
Who are you?
We are looking for a curious and motivated audience expert, with experience in integrating custom research outputs into their analysis. With data storytelling a key part of the role, we need someone who can create an engaging narrative around their audiences, from how they were created, to how we understand them and how to most effectively communicate with them through paid and owned media. The successful candidate will be adept at combining human signals with other datasets, and using the resulting analysis to derive insights and recommendations for clients. We are looking for a candidate who can help clients maximise their understanding of their target consumers via a combined research and data approach, and collaborate with internal stakeholders and clients to derive audiences that will meet business objectives.
How will success in role be measured?
The successful candidate will report into the UK Head of Audience Planning, and work alongside the mSix Audience Planning team. Success will be measured in key stakeholder feedback (internal as well as clients), alongside the successful establishment of how human insights are integrated into the audience work for key accounts.
Our Diversity, Equity and Inclusion commitment:
We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.
We were the first media agency in the UK to partner with Ambitious about Autism and launch an internship programme designed to actively champion neurodiversity and unlock the potential of young autistic adults. Now in its fourth year, our commitment continues, expanding our already successful internship programme and calling the industry to open their doors and minds to young autistic talent.
Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.
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