Location
Cheshire | United Kingdom
Job description
As a Marketing Executive, your main responsibilities will involve creating, implementing, and overseeing Debt and Collections campaigns targeted at our customer base.
Your work will be aligned with the Debt strategies outlined in our operational plan, involving communication through email, letters, and SMS. You will also work closely with specialized teams within the business focused on Debt and Collections.
Responsibilities of the role
- Support the Care Marketing Manager in the creation, deployment and management of Debt and Collections campaigns across our customer base.
- Liaise and collaborate with our partner agency, who alongside our Director of Debt Operations, will lead the overall strategy for Debt and Collections, and therefore guide the design of customer journeys, segmentation, and comms messaging.
- Write and adapt existing copy, ensuring that all communications are in line with tone and voice, and consistent as part of new and existing customer journeys.
- Manage copy and content approvals with internal teams including Operations, Legal and Compliance.
- Build and deploy email communications using our internal CRM tool.
- Brief, manage and optimise letter communications with our external print and fulfilment partner.
- Ensure that all communications and new customer journeys are joined up across other care communications, marketing campaigns and other activities across the Marketing team and wider business.
Experience / Qualifications
- Marketing experience, preferably within B2B or service industry.
- Experience using a marketing CRM platform and managing data, ideally working with HTML.
- Copywriting, including an understanding of tone of voice and management of feedback particularly legal and compliance.
- Experience in optimising marketing communications; reviewing results to recommend and implement changes.
- Evidence of collaboration with key stakeholders in sales and delivery roles.
- Proven experience designing and delivering a contact strategy with clear objectives for each of the customer touch points.
Our Story
Verastar was established with the goal of simplifying our customers' lives and making our employees' experiences more rewarding. As one of the top providers for small businesses in the UK, we offer a truly distinctive service by providing all essential services in one place: Phone, Broadband, Mobile, Water, Gas, Green Electricity, Payment Services, and Insurance.
For more than two decades, our growth journey has been marked by various accolades, such as Investors in People, The Northern Contact Centre Awards 2023, and Learning at Work Week Awards 2023. Our latest achievement was receiving the 'One to Watch' award from Best Companies.
Why Choose Verastar?
At Verastar, we don’t just do jobs, we do careers. With our ambitious growth strategies, our employees advance alongside us. We provide all the necessary support for your development and success, including flexible working arrangements, a transparent rewards system, a diverse and inclusive environment, and the autonomy to steer your career path and create your own opportunities. Verastar is a great place to work, made better by you.
In return for your hard work, you’ll get
It takes all kinds of people to make Verastar the success that we are, and we’ve got a range of benefits to make sure everyone is happy.
- Pension contributions and life assurance coverage.
- Generous discounts at numerous high street and online retailers.
- 25 days of annual leave, increasing to 28 days based on tenure.
- Enjoy your birthday off every year.
- Ability to purchase up to 10 additional holidays and sell up to 5 days per year.
- Cycle to work and travel loans for people wanting a greener commute.
- Comprehensive well-being support, including round-the-clock access to a GP, mental health assistance, fitness programs, and complimentary legal and financial advice.
The important extras
- Hybrid working model: the choice to work remotely for three days.
- Engage in charity fundraising and volunteering activities as part of our giving back initiative.
- Enjoy fantastic on-site amenities including a complimentary gym, free parking, a subsidized café, and an on-site bar for post-work drinks, quiz nights, and social gatherings.
- Full time/Permanent contract of 37.5 hours per week.
- No weekends and every bank holiday off.
What happens next?
If you’re looking for a new challenge with great benefits at an award-winning company, then Verastar is the place for you. To be part of our continued success click ‘Apply’ today to take the next step in your career.
Across the Verastar Group, we are dedicated to fostering an inclusive environment and embracing our diversity. We are on the lookout for skilled individuals who share our values to join our teams.
All successful candidates will be subject to pre-employment checks.
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Job tags
Salary
£26.13k - £32.02k per annum
