inploi
Location
High Wycombe, Buckinghamshire | United Kingdom
Job description
DIGITAL MARKETING MANAGER | HIGH WYCOMBE
We’re looking for a fabulous Digital Marketing Manager to join our Digital team and play a key role in supporting The Perfume Shop’s digital marketing strategy by working with the Digital Marketing & Analytics Manager to lead and deliver on the paid search, display, and SEO marketing strategies.
You’ll take responsibility for driving growth in these channels and owning initiatives that deliver key commercial objectives.
WHAT YOU’LL DO
· Manage the performance and output of our paid media agency to deliver the channel strategy and growth. You’ll also work closely with the agency to land new activity, making sure The Perfume Shop is continuously striving to test and maximise opportunities to drive performance.
· Support with the delivery of the overall digital marketing strategy and understanding how these fit within the eCommerce strategy.
· Research and keep up to date with new updates in paid media, SEO and innovations to drive the business forward. You will own the SEO roadmap, working with the web development teams to plan, investigate, prioritise and implement and technical SEO changes.
· Perform SEO audits and keyword research, as well as developing and implementing link building strategy, working with PR to maximise opportunities.
· Manage the annual budget and forecasts ensuring spend is phased in line with online trading targets to deliver targeted revenue budgets.
· Work with the Content Marketing Executive in managing the blog and producing SEO copy and other content to support the strategy.
WHAT YOU’LL BRING
· A passion for marketing and all things digital, you are inquisitive and have an analytical mind!#
· Up-to date knowledge on paid media and SEO trends and techniques, and a good understanding of all the digital marketing channels.
· You’ll have previous experience in a similar role, with in-depth expertise on paid search and display marketing.
· Technical SEO knowledge with the ability to explain requirements to developers, and experience of cross-functional team working, for example working with Content Writers, Marketing Teams and Development Teams.
· Demonstratable organisational skills and the ability to prioritise and manage time effectively in a fast-paced environment.
WHAT YOU’LL GAIN
· 25 days holiday plus bank holidays with the option to buy additional days.
· Discretionary Bonus – We love to share our success with you!
· Hybrid Working! 3 days office and 2 days off-site.
· Access to our TPS Perks which offers you a variety of saving and discount options.
· Buy & Sell Holiday scheme and Life Assurance.
· 20% staff discount, as well as discounts at Superdrug and Three Mobile.
· Round the clock support from our partnership with RetailTrust.
· Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.
OUR HIRING PROCESS
1. You find or get sent this job advert, read it, and feel like you’re the perfect person.
2. You send in your application to let us know you’re interested.
3. We see your application, get excited, and give you a call.
4. You’ll meet us twice, and we’ll get to know each other
5. You’ll begin your journey with us and let everyone know how great your new job is.
“We’re a sociable bunch of down-to-earth people, who enjoy our work and each other’s company”
Agencies: We are not accepting speculative CV’s or profiles and kindly request that you refrain from contacting us.
The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
The Perfume Shop is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.
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