Location
London | United Kingdom
Job description
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.
External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
Description Overview
Are you an individual who is experienced in the media industry and looking to create a significant footprint on the way a Global CPG invests and works with its largest A&P investment?
Perrigo has recently appointed its first Global Media Agency partner, which means we are at an exciting point of transformation to a new media agency model and ways of working internally and externally. The Global Media Lead will enable the organisation to unlock their media capabilities by:
- Overseeing the Global Media Performance Strategy to drive best in class consumer connected experiences
- Create a more effective and efficient media model across multiple markets and categories.
- Driving key agency partnerships to extract the best opportunities and values for Perrigo.
- Create a new framework for media performance and governance.
Scope of the Role
Performance & Strategy:
- Provide Strategic support to Global Digital leads and local marketing teams to build world class-connected consumer experiences.
- Coordinates Connections Planning, as part of the Global Success Model Framework, alongside the Global Category and Digital leads across key categories, to deliver key media insights and strategic principles
- Analyses global media investment and make recommendations for optimisation across the Top 10 markets and key categories.
- Collaborates closely with Global digital leads to deliver Touchpoint Strategy Playbooks i.e Search, Influencer to drive consistency across markets and categories.
Agency Management
- Leads and drives the relationship with the Global Media Agency to form sustainable partnership Owns daily agency vendor relationships i.e Google, Meta – ensuring consistency in ways of working across vendors as well as integration into the Media Agency framework, where relevant.
- Leads the relationship with the external Media Consultants and responsible for reviewing outputs of the audit review and PBR to create tangible roadmaps, which can be deployed to local markets
- Responsible for developing and deploying a consistent way of working process, templates, planning tools, taxonomy, tagging, adOps
Governance
- Ensures Media Connections Planning are being implemented for media effectiveness across global categories
- Ensures the Media Measurement Framework is embedded in Global strategies and is being optimised when needed.
- Collaborating with local digital performance managers on sharing best practice
Experience Required
- University degree; studies in marketing, business, media and communications is a plus.
- Ideally 8+ years’ experience in media or digital marketing (agency side is a plus)
- Passionate about the media landscape (Online and offline)
- Knowledge of advertisement platforms (Facebook manager, Google Ads, Amazon DSP)
- Understands media technology ecosystems and tech stacks
- Experience/knowledge in e-commerce is a plus.
- Fluent English
- Analytical, Insight & Data driven – ability to analyse media performance and make a clear and tangible evaluation for optimisation
- Critical and strategic thinking – able to assess what is working well, evaluate new strategic media opportunities, which can be built into the media strategy and scaled globally
- Ability to work with multiple stakeholders to drive clarity on the external media environment and internal processes
- Strong drive to influence peers, leadership, local teams, and external agency partners
- Self-motivated, highly adaptable, and able to work in complex environment with multiple brands and markets
- An in-depth understanding of different media landscapes and dynamics
- A strong drive for results, can do attitude and performance tracking
- Track record of proactiveness
External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV
Job tags
Salary
