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Location

Nottingham | United Kingdom

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Job description

Are you savvy on socials? Mad for digital marketing? On trend, on time and on the look out for the next step in your marketing career?

When it comes to socials, you’re as good as it gets. You’re fluent in all mainstream platforms and have what it takes to lead our social strategy, content creation, audience engagement and conversion rates on all channels. Social Media will be a primary focus for the successful candidate, so we’re looking for someone with a track record in maximising channel performance, with wider team support.

The Digital Marketer will help shape and lead on the implementation of Remit’s digital marketing strategies to drive brand awareness, lead generation and client and apprentice engagement through all digital channels. Working with the wider Marketing & Comms team, you will understand market trends, competition and consumer behaviours to proactively, inform and develop successful, content creation and engagement approaches across all platforms.

Key to the success in this role will be the ability to understand business objectives and target audiences to propose effective, compliant, digital marketing solutions that maximise channel, market and platform performance. The Digital Marketer is responsible for developing and implementing digital strategies, developing effective content and reporting on the success of the campaigns against sales and marketing objectives. You will work in collaboration with the wider marketing team and business to ensure that all campaigns are fully integrated and visible in the right place, at the right time and targeting the right profiles and engagement levels. You will grow and maintain our social media presence across all platforms maximising Seo and CRO.

You will work flexibly from home, our head office in Nottingham, our academies in Derby with occasional travel to client and apprentice sites nationwide as well as occasional day and evening events, expos and awards ceremonies.

Through purpose and understanding, every colleague embodies our values and makes a difference through worthwhile work.

Every colleague is in control, doing the right work in the right way to achieve our shared goals.

We are enthusiastic and passionate about our work and goals. We recognise, illuminate and celebrate frequently and sincerely.

Key Accountabilities:

Digital Marketing Strategy| Support, inform the development and continuous improvement of and execution of Remit’s digital marketing strategies through:

• alignment to organisational goals, objectives and targets
• understanding of competitor, client and apprentice behaviours
• channel and platform maximisation
• measurable impact and results

Social Media Management| Managing company presence across all social media channels including but not limited to LinkedIn, Instagram, Facebook, Twitter and Tik Tok plus any social media management platforms/technology for successful lead generation:

• engaging, multi-media content creation including but not limited to video, graphics, blogs, articles
• posting regularly across all platforms, monitoring and predicting trends
• monitoring and responding to in-channel engagement including comments and reposts
• increasing followers and reach against target audiences
• analysing the effectiveness of campaign performance
• input into campaign design, delivery and development, producing campaign and content schedules

Search Engine & Conversion Rate Optimisation (SEO) (CRO)| Optimise Remit’s website and digital content performance to ensure leading visibility and engagement of our core programmes by our target audiences including Google Analtyics, Google Trends etc:

• increase the quality and quantity of relevant traffic to our website and digital channels using organic approaches and results
• manage and monitor continuous website performance through per-page optimisation such as meta, links and content
• support the team with continuous improvement of website structure, navigation and content including user experience

Influencer & Affiliate Marketing| Work with the organisation, clients and apprentices to launch and enhance influencer and affiliate marketing strategies to better promote Remit:

• identifying suitable influencer candidates across colleague, client, apprentice and industry and supporting with content creation strategies
• tracking the performance of influencer and affiliate relationships
• where appropriate provide necessary training, policy, procedure and support to colleague, influencers and affiliates

Automation, Data & Analytics| Support with the implementation, management and maximisation of marketing automation tools and platforms to improve service levels and campaign impact:

• collect and analyse data from platforms and digital marketing campaigns to measure effective and make data-driven recommendations for improvement
• provide, as necessary, summaries of campaign effectiveness for senior and organisational review including Board and Senior Leadership meetings

General|

• Stay up to date with industry and digital marketing trends
• Undertake appropriate CPD to ensure knowledge, skills and behaviours are nurtured and relevant
• Ensure all digital marketing strategies comply with necessary legislation and compliance mechanisms including but not limited to GDPR
• Protect and promote the Remit brand in accordance with development and communication of brand guidelines, tone of voice, vision, values and behaviours
• Perform in accordance with individual, team and organisational key performance indicators (KPI)

Key Requirements:

Qualifications:

• Educated to GCSE level grade C or above including Maths & English (or equivalent)
• High level of computer and digital literacy
• Competent user of Microsoft Office applications

Experience:

• 1 year + successfully managing multiple social media channels for an organisation(s) - B2B and B2C including content creation and audience engagement
• Comprehensively using content creation tools such as Adobe Creative Cloud or equivalent
• 1 year + managing/informing successful website development and technical SEO with experience of using SEO tools
• Project management and organisational skills - with attention to detail being a key attribute
• Collecting, analysing and presenting digital marketing data, platform and campaign performance
• Proficient in English language with experience of copy writing in multiple contexts

Personal Qualities and Requirements:

• Passionate about digital marketing, Remit's purpose, vision and brand
• Desire to undertake training and learning to increase skills and knowledge
• Commercially astute and goal/results driven
• Ability and willingness to travel regularly
• Communicative and fun, able to simplify complex messaging in a human and relatable way with a team mentally
• Solution focussed problem solver with an eye for deail and analytics

Remit Group is an Investors in People Gold and Health & Wellbeing awarded employer who pride ourselves on being a company putting our learners and colleagues at the heart of everything we do, and are committed to the support and education of mental health to work towards improving the culture and stigma tied to it, for all individuals. As an equal opportunity, disability confident and safeguarding committed employer, we welcome applications from all who meet our minimum requirements and any prospective colleagues will be assessed as part of a fair and Safer Recruitment process. An offer of employment will be subject to a satisfactory check from the Disclosure & Barring Service and appropriate references. Read our data policy at to find out more about how we store and handle applicants’ information.

Job type Permanent Posted 2024-01-18T00:00:00 a month ago

Skills

• Digital-Marketing
• marketing

What our people say

About us

A career at Remit Training has never been so exciting. We offer a variety of career routes, which all aim to ensure the experience of our learners and employers is at the heart of what we do.

Remit Training is an Ofsted Grade 2 training provider, recognised as Outstanding for our leadership and management that operates across the UK.

We’re proud to support employers with quality training and development solutions including Apprenticeships across a variety of sectors including food, food manufacturing, leadership and management, IT, business, retail, hospitality, care, and automotive. Our passionate and dedicated colleagues are a team focused on providing exceptional customer service and learning experiences for all our clients and stimulating real career opportunities for young people and adults across the UK. A Remit colleague applies their wealth of industry knowledge and skills to enhance, develop and support the workforce of tomorrow.

We work across a wider number of sectors and are always looking for talented individuals who are passionate about their field of work.

Many of our Trainers have experienced successful careers in their field and are looking to give something back. We provide full training for the right individuals along with some fantastic benefits:

• Car allowance

• Fuel card

• Laptop/tablet

• Mobile phone

• Remit Rewards

• Generous holiday allowance

• Pension

Exciting opportunities at Remit

If you are considering a career in training and education and know you can passionately inspire, coach, and develop others, we’d like to hear from you.

Remit Training is an Ofsted Grade 2 training provider, recognised as Outstanding for our leadership and management that operates across the UK.

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