Panaz Group/ Chase Erwin Ltd / ESF Ltd.
Location
Burnley, Lancashire | United Kingdom
Job description
Panaz is an award-winning market market-leading designer and supplier of textiles for hospitality, healthcare and workspace customers (B2B). For this exciting new role, we are looking for a technically experienced, yet creative marketing executive to join our growing business.
The role will involve:
- Managing and producing a content library of high-quality, inspiring content suitable for broadcast across online and offline channels.
- Collaborating with the wider marketing team - content ownership includes written (brochures and websites), verbal (scripted call holding) and digital (video).
- Creating content that addresses customer needs and pain points, adds value and is relatable (using value proposition marketing techniques).
- Supporting product launches with impactful and engaging content.
- Ensuring consistency of messaging across all channels and media appropriateness.
- Creating and implementing your own social media plans, including content development roadmap, and broadcast schedule.
- Growing Panaz's reach on social media channels and crafting emails that increase open rates and click-throughs.
- Customer segmentation techniques via HubSpot.
- Supporting the Website Developer on web content strategies and SEO campaigns.
- Supporting and advising the Graphic Design team on copywriting.
- Collaborating with the Customer Advisors to ensure the tone of voice is in line with marketing standards, including scripted messaging and automated customer service emails.
- Using HubSpot to support refinement continuous improvement and analytics.
To be successful in this role you will need to demonstrate,
- Proven success of using value proposition marketing and customer segmentation to increase levels of engagement
- Copywriting expertise
- In-depth knowledge of current and emerging technologies and marketing techniques and their application – strengths, weaknesses, opportunities, and threats.
You also need to be,
- A great communicator/storyteller.
- Initiative and ability to problem solve.
- Competent with Microsoft, CRM and Social Media.
- Preferably degree educated (English Language, English Literature, Creative Writing etc).
- Extensive experience within a Marketing environment.
Job tags
Salary
