Marketing Automation Strategy Manager
Location
Birmingham | United Kingdom
Job description
Who we're looking for
PwC are seeking an experienced Marketing Automation Strategy Manager to join PwC's UK Digital Marketing Team, part of Sales & Marketing.
The Digital Marketing team creates compelling digital experiences for our clients across all channels, leads the firm in the development of digital marketing strategies and identifies and implements the right tools and technologies to support our ambitions.
The team's channel responsibilities include digital advertising (paid social, PPC, display), organic social, email/automation and UX, website journeys and SEO. All underpinned by data and insight.
The Digital Marketing team collaborates with the business and the wider Sales and Marketing function including teams such as brand, design, content development and campaign management to shape the right approaches. It also works closely with a group of digital agencies that span web/Marketing Cloud development, SEO and paid media and directly with platforms like LinkedIn. It also has strong relationships with Salesforce, IT and Risk, which are key to furthering our MarTech strategy.
Sales & Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:
- We innovate every day
- We are inclusive by default
- We deliver commercial impact with purpose
- We tell stories that inspire.
The successful candidate should have a good level of experience working with a Marketing Automation platform (Salesforce Marketing Cloud preferred but training will be provided) and will join a team of experienced Marketing Automation specialists which the individual will work closely with.
They will have an analytical flair, understanding the client journey whilst being able to bring out key insights to help create a more personalised experience for our clients. They will support and upskill our wider Marketing teams with automation and customer journey strategy development, and the creation and execution of automated marketing campaigns.
The individual will be involved in both the day to day platform operations and our wider marketing campaign projects. They will support our teams as they start to utilise the platform further, getting involved in upskilling and training them to become confident users.
Responsibilities - Designing automated marketing campaigns/lifecycle customer journeys within Salesforce Marketing Cloud using tools such as Email Studio, Journey Builder. Marketing Cloud Personalisation & Cloud Pages
- Responsible for building/designing and analysing the performance of our cross channel communication journeys
- Ensuring segmentation, messaging/content/imagery, customer journey, and reporting are all functioning properly, helping to create personalised experiences
- Supporting the wider Marketing teams with automation and journey strategy development; managing building, UAT and QA, pilots and tests, and carrying out analysis (reporting/tracking) to drive best practice
- Driving continuous improvement to processes, systems and templates that team members and the wider department use for data management, email and automated marketing
- Developing and executing against an A/B testing strategy
- Keeping up-to-date with Data Protection laws and industry best practice, trends and standards. Driving innovation around email and automated marketing and ensure key information is shared appropriately
- Auditing marketing sends to ensure they meet guidelines
- Delivering best practice training to our supporting teams
- Working with peers within the Marketing departments to deliver on annual objectives for the department and objectives for the marketing campaigns.
- Potential to include line management responsibilities
Qualifications & Experience - Previous experience working on an email marketing automation platform, ideally Salesforce Marketing Cloud
- Marketing Cloud certification would be advantageous
- Experience working of working on customer lifecycle programmes
- Basic HTML / CSS skills
- Knowledge of SQL and Salesforce AMPscript
- Used to delivering projects to schedule and achieving desired results, in liaison with the wider business
- Good understanding of relevant legislation and industry best practice
- Excellent communication and stakeholder management skills to support advising the marketing function and business.
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