Digital Marketing Executive

Location

Chelmsford, Essex | United Kingdom

Job description

Chelmsford City Racecourse, the UK’s newest racecourse, is looking for a Digital Marketing Executive to help build the most innovative brand in British racing.

As a key part of our marketing team, you will be responsible for the racecourse’s digital marketing efforts, helping to innovate tactics and grow annual attendances at racing, hospitality, live music, and private events from our target audiences.

Supported by the Head of Marketing & Creative you will take responsibility for the effective use of digital tools and platforms, including website, ticketing, email, and data. You will lead the automation of campaigns (onboarding, retention, etc), the planning, deployment and optimisation of SEO and advertising campaigns including Google Ads, social media advertising, remarketing, and influencer marketing. You will help to improve the effectiveness of marketing campaigns through excellent testing, reporting, and optimization of tactics and budgets.

KEY ACCOUNTABILITIES

• Management and optimization of Chelmsford City Racecourse website using WordPress.

• Add and optimize ticket and digital product pages on website.

• Working with external agencies to deliver website development and ticketing projects.

• Ensure excellent coverage of racecourse events across partner and listing sites.

• Monitor SEO performance for events and products, working with third party agency to improve.

• Creation and delivery of effective email campaigns and newsletters.

• Creation and delivery of effective PPC campaigns.

• Support the build of audience personas and relevant data segments.

• Support appropriate campaign targeting and data use.

• Tactical and strategic management of our customer database and it’s growth.

• Manage the racecourse’s rewards programme.

• Development and management of the racecourse app.

• Management of profiles of the racecourse on partner websites.

• Measure digital marketing results and report regularly on performance, ROI and spend.

• Help the racecourse attract premium digital partnerships and sponsors.

PERSON SPECIFICATION

QUALIFICATIONS/EXPERIENCE

• Educated to a degree level or equivalent.

• Experience within a general or digital marketing position.

• Experience working with digital products and platforms.

• Some experience within hospitality, sports, or luxury sector preferable.

SKILLS

• Curious and creative mindset with strong analytical skills and interest in data and insight.

• Excellent attention to detail.

• Highly organized multi-tasker, with good attention to detail, and with the ability to maintain high levels of accuracy.

• Excellent copywriting and communication skills.

• A forward-thinking problem-solver, looking for ways to improve current ways of working and suggest new initiatives.

• Diligent attitude with the determination to see things through to completion.

• Adaptable and willing to research and learn new skills.

• Ability to work independently and collaboratively within a team.

PERSONAL CHARACTERISTICS

• Excited by marketing campaigns and events.

• Friendly, personal, and a team player.

• Adaptable, resilient, and calm under pressure.

• Enthusiasm and perseverance, with a positive 'can do' attitude.

ESSENTIALS

• Full UK driving licence.

• Able to work outside normal office hours, including some weekends and public holidays.

• High level of spoken English.

TRAINING AND DEVELOPMENT

Full training will be given to the post holder to help them fulfil their duties. Great Leighs Estates Limited is committed to promoting an environment of training, learning and continuous professional development for all employees. We recognise that this is essential to providing a high-quality service which meets the needs and expectations of our clients, stakeholders, and staff alike.

HEALTH AND SAFETY

As an employee of Great Leighs Estates Limited, the post holder has a duty under the Health and Safety at Work Act 1974, to:-

• Take reasonable care of the health and safety of themselves and all other persons who may be affected by their acts or omissions at work.

• Co-operate with their employer to ensure compliance with Health and Safety legislation.

DATA PROTECTION

The post holder must at all times respect the confidentiality of information in line with the requirements of the Data Protection Act. This includes, if required to do so, obtain, process and/or use information held on a computer in a fair and lawful way, to hold data only for the specified registered purposes and to use or disclose data only to authorised persons or organisations as instructed.

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Salary