Senior Personalisation Manager - Web & App

Location

Watford, Hertfordshire | United Kingdom

Job description

About us:

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.

Role Purpose:

• Lead the design, development and execution of an inbound personalisation strategy across the National Lottery website and mobile app to maximise player engagement and optimise National Lottery games.
• Leverage the use of existing as well as shape the development of new capability to offer an increasingly segmented, targeted and personalised player experience.
• Shape the approach and direction for the most effective way to optimise the National Lottery games across different inbound touchpoints in a data driven way using data analysis.
• Develop the player experience for different segments using appropriate content and messaging to drive positive engagement and increased commercial value through test and learn activity.
• Lead a cross functional team to support the development and execution of the inbound personalisation strategy.

This role is offered on a permanent basis. We offer hybrid working with an expectation that the successful candidate will work at our Watford HQ twice per week.

Role Responsibilities:

• Create, develop and maintain the website and mobile app, trading and personalisation strategy to maximise the promotion of the National Lottery games and increase engagement across key player segments.
• Develop campaign activity through content triggers, business and arbitration rules based on recent and expected player behaviors using different player attributes.
• Work collaboratively with the Product, Operations and Business Intelligence teams to identify opportunities to optimise ,as well as define new campaign activity across the website and Mobile App.
• Identify, plan and develop briefs for new content, messaging, and test analysis in collaboration with the relevant teams ensuring effective support for key events, campaign periods and new game launches.
• Work collaboratively with the CRM and Business Intelligence teams to influence the data development roadmap and reporting capability.
• Work collaboratively with the wider CRM and paid marketing teams to ensure consistent experiences across outbound and inbound touchpoints.
• Ensure effective management and execution of differentiated experience for at-risk players which align with Player Protection principles.
• Responsible for the continuous optimisation of engagement and revenue uplift through the development of test and learning programmes. Must have the ability to interpret information and analysis on player behaviors from multiple sources to create insight that informs plans, briefs, and recommendations.
• Responsible for briefing campaign development requirements to key stakeholders and all relevant teams.
• Responsible for scoping and development of capability required to deliver onsite personalisation roadmap.
• Ensure overall compliance with GDPR, latest legislation and regulatory obligations relating to the use of player data.

Skills and Experience:

• 6+ years’ experience gained within a B2C, ecommerce environment or agency background.
• Experience of defining and delivering personalisation strategies and campaigns to deliver business growth and customer engagement in an ecommerce environment.
• Strong knowledge of website / mobile app content optimisation tools and has experience working in a cross functional environment with technology, design, product and data teams.
• Has experience in content planning with a history of creating and delivering website and mobile app personalisation campaigns that form part of a multi-channel communication programme.
• Track record of using personalisation / content optimisation targeting technology to drive business sales growth and increased customer engagement.
• Experience in successfully managing projects within a cross functional environment.
• Experience using analytics platforms to optimise campaign performance.
• Exceptional communicator - ability to communicate both written and verbally to different stakeholders.
• Highly motivated, detail-oriented self-starter.
• Highly organized - proven ability to proactively manage time effectively when handling multiple simultaneous projects.
• Highly analytical and data driven.

Benefits:

Here is our list of benefits:

• 34 days paid leave (This includes bank holidays)
• 2 x Life Days
• 4 x Salary of Life Insurance
• Pension: We’ll contribute 8.5%
• BUPA
• £500 wellness allowance
• Income Protection

As part of our onboarding processes, all successful candidates will need to complete both a Pre-Employment Screening process and a Fit & Proper check by the Gambling Commission. These checks include a DBS (an enhanced check, which shows convictions and conditional cautions), credit and social media checks. As part of our application process, you will be asked to identify in advance if you have spent or unspent convictions that we need to be aware of.

Should you not disclose convictions at the application stage, not pass the Fit & Proper Check process or not complete your Pre-Employment Screening then unfortunately you may not pass our probation process.

All data will be handled in accordance with our data policies and treated with utmost confidentiality.

Job tags

Salary