NHS Jobs
Location
Swansea | United Kingdom
Job description
Work in conjunction with the Central Marketing team, Hospital Director and other members of the senior management team to devise and implement a sales and marketing strategy, which ensures the delivery of budgeted activity across all payor groups. Produce and deliver the local hospital sales and marketing tactical action plan, detailing key initiatives which will drive sales activity. To support the local and central team by produce and maintain monthly and other regular reports monitoring outcomes from activities, identifying trends and acting upon them appropriately. Ensure a good understanding of local market drivers and ensure these are shared with the central team in a timely fashion to ensure optimum sales and marketing response. Work with the Hospital Director to define a local consumer marketing strategy, ensure activity is aligned where possible with both the current market trends In line with hospitals sales and marketing strategy, develop and drive an annual plan of consumer events to support the achievement of the hospital sales targets. Work with the business systems and support manager, to ensure the right processes are in place to maximise and track the conversion from consumer enquiries to appointment To monitor and report on marketing activity through enquiry and sales to conversion activities and provide relevant management information. Work with the Primary Care and develop a GP and referrer engagement strategy through a combination of events and media channels to include Lunch and Learns, GP meetings, symposia and specific primary care marketing materials. Develop and maintain the promotion of our Consultants to the GP and wider referrer community through the update of consultant we profiles and service offerings on the Website
Job tags
Salary
£29.04k per annum
