Location
Reading, Berkshire | United Kingdom
Job description
Digital Campaign Manager
Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.
This is a new and exciting role in a growth area of the business. Working closely with the Senior Digital Campaign Manager and wider Digital Marketing team, this role will have ownership in the creation and management of our digital media campaigns. This is a hands-on role suited to someone with a deep understanding of developing digital media campaigns that has strong stakeholder management / communication skills. You will thrive off results and want to work in a fast-paced environment in this exciting opportunity.
What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first
Some of our benefits are:
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks – Discounts with some local partner business to our offices
What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Develop campaign effectiveness across a variety of digital marketing campaigns
- Working with our media agency to develop our store footfall media campaigns
- Collaboration with the brand, marketing and campaign teams on selecting the right campaigns for paid media activation
- Working with our international teams to tailor any global campaigns for execution in local markets
- Write briefs for digital campaign requirements and then work with the performance marketing team to execute these briefs
- Integration with the organic social and fashion comms teams to share briefs and asset management
- Working with the performance marketing team to create a continuous test & learn approach to our campaigns in order to maximise effectiveness
- Work with channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google, Media partner)
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- 4+ year’s experience in digital campaigns (with 1+ years management experience)
- A solid understanding across performance marketing channels and how campaigns fit into their success
- Understanding of the latest fashion trends and how to market these to consumers
- Excellent verbal communication and copywriting skills and the ability to relay information to key stakeholders
- Hunger and drive to work in fashion retail
- Commercially focused and able to interpret results (via analytical tools such Google Analytics)
Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.
Apply to be part of our future and we’ll help you develop yours.
If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
Job tags
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