Location
Worcestershire | United Kingdom
Job description
Overview
- Support the CRM team and wider business through identifying, analysing and communicating customer data, including transactions, Google Analytics web browsing and CRM response data.
- Identify opportunities to optimise how we talk to customers through CRM – making our communications more relevant to customers across the group
- Create and automate regular reporting to enable data led measurement of activity and initiatives
- Feed insights, analysis and recommendations into planning discussions, regular reporting and post implementation reviews
- A/B testing of campaign alternatives and significance testing of results
- Forecasting future campaign performance based on historic selection volumes and response rates
You will:
- Utilise the customer database to analyse customer behaviour and create actionable insights to feed into CRM reporting or one off projects
- Analyse customer data , and measure strategic initiatives to provide understanding of performance versus targets and control cells.
- Maintain a awareness of key metrics, how these are changing and which ones to prioritise for in depth analysis
- Support the CRM team in understanding the Halfords customer base and campaign measurement. Proactively recommend analysis to improve performance.
- Document and present analytics undertaken in a way which can be understood by those who are technical and non-technical. Make recommendations on campaign improvement.
- Bring the customer to life through utilisation of a range of data sources
Your experience
- Highly numeric: Mathematical or business oriented degree or equivalent qualification
- High levels of competence with Excel, SQL and GA (ideally GA4)
- Ability to manage multiple partners, prioritise workload and deliver to tight deadlines
- Experience of campaign selection tools & Power BI (or equivalents) desirable but not essential
Your skills
- Passion for customer and constantly curious
- Understanding of retail, cars and bikes
- Excellent numeracy and statistical skills
- Strong communication skills with ability to translate complex ideas into easily understood insights
- Can-do attitude and the determination to achieve results
- Analytical mindset but always mindful of the commercial applications of the data
- Enjoys working at pace in a fast moving and constantly changing environment
- Good attention to detail and takes responsibility for the accuracy of their work
- Ability to connect ideas and do things differently
- Productive team member, collaborating with all teams and at all levels of the organisation
Job tags
Salary
