Iceland
Location
North East England | United Kingdom
Job description
We have a fantastic and rare opportunity to join the Iceland team, as a Head of Design. This role will be a great challenge for someone to step up who comes from a creative background. Purpose of the role: Lead the Design, Creative, Photography of the Iceland Group. Creating communications across the Iceland Group businesses. Taking responsibility for driving sales with best in class design, content and customer facing communication across all channels and touchpoints. Maximising the opportunity for design as a key sales driver for the business. Ensuring our products, promotions and trading initiatives are communicated with maximum clarity for customers. Defining the strategic creative direction, band design, visual language, imagery creation and tone of voice of our brands. Leading the multiple disciplined team within the function. Monitoring and assessing the impact of communications on sales and customer behaviour to constantly refine and improve sales with optimised customer-centric multi-channel communications Empowering the team to deliver work class content and inspire them to deliver the business objectives. Key Accountabilities: Leading the department to make commercial, data centric, business decisions whilst having the creativity to stand out from the competition. Use design to drive sales Lead and inspire the teams within the function by defining a clear strategy Develop the design systems and strategies for all group businesses and brands Constantly evolve design language to keep ahead of the competition Use data and available metrics to measure effectiveness of all customer communications Create new brands in any sector Define and deliver marketing campaigns through all channels Define required budgets and effectively manage and optimize all budgets within function Manage supplier relationships ensuring maximum performance and value for money Lead commercial negotiations Contribute to the definition of our core customers Manage the visual presence of our brands in the market and benchmark against competition Provide the department with regular updates on sales and business performance Educate the department on the commerciality of their roles Regularly engage with all aspects of the business – regularly visit stores of all format types across the country, keep up to date with the estate and opportunities to increase sales at a local level Be an ambassador for the Iceland Group and all group businesses and brands Demonstrate the value of design to the business Generate respect for the contribution of the function to the business and engender pride within the function Achieve and maintain a good level of colleague satisfaction Influence ‘ways of working’ across the business with best practice Proactively identify opportunities for business growth Lead by example to provide mentoring and support for colleagues at all levels Demonstrate the direct link between the work of the department and the contribution to business performance Operate at pace, with commercial awareness, pragmatism and maximum efficiency – providing value to the business beyond core accountabilities Create a positive and supportive culture and inspire all individuals in the function to be their best Key experiences: Strategic creative & communication Design systems & language Strong commercial awareness Budget control Graphic design & artwork Photography, film & animation art direction Tone of voice, copy and script writing Customer Experience design Packaging design Brand creation & guidelines Retail interior design Advertising – TV, radio, print, digital – creative & production Understanding of digital and print production processes Ability to manage external creative & production support Project management Adobe Creative Suite Leadership Excellent problem solving Strong presenter Strong communicator at all levels of organisation Stakeholder management Workflow trafficking and prioritisation Supplier procurement & management Alongside this we can offer you: A very competitive salary with an excellent benefits package 25 days holiday, plus 8 days bank holiday 15% store discount, 30% club individual restaurant discount Free parking Highly subsidised restaurant onsite with our own Michelin Star Chef! Subsidised Costa onsite Discounted gym membership Charity fundraising events Educational sponsorship Enhanced maternity/paternity leave Long service awards Reward & recognition Online discounts at over 150 retailers and cashback on shopping, holidays, insurance and more! Be Proud. Be brave. Be everything that makes us different. Be Iceland.
Job tags
Salary
