Location
Cambridgeshire | United Kingdom
Job description
Head of Social Media
This is a fantastic opportunity to join one of the UK’s fastest growing fashion retailers as the Head of Social Media. The company is enjoying phenomenal results and significant growth, and if you would like the opportunity to bring your passion for all things social to a place where you can make your mark and develop your career, then this could be the right opportunity for you.
You will be responsible for elevating the social presence of the business’ brands through formulating and delivering a social media strategy to fully harness the potential of all relevant existing and upcoming platforms.Your strategic thinking and hands-on approach will benefit you in this role, as, as well as delivering a focused strategy, you’ll also be responsible for coordinating activity and campaigns, as well as leading, developing and inspiring a small and established team to its full potential.
Key Responsibilities:
- Develop a social media strategy, setting and delivering against agreed goals to increase brand awareness and increase engagement.
- Stay updated on industry trends and platform changes to optimise content for all relevant social media channels.
- Lead team brainstorms and idea generation for shareable content, campaigns and brand initiatives, ensuring that the agreed content is in line with business ethos and supports and enhances company values.
- Manage and oversee the influencer strategy and process across all platforms and territories.
- Build and maintain relevant influencer relationships to ensure partnerships are always current, relevant and performing, and ensure that competitor relationships are monitored.
- Oversee and create relevant and timely content for the social media channels for all brands, ensuring all content is on brand and with the relevant tone of voice.
- Oversee and lead a team of social media and comms co-ordinators to ensure all social media channels such as Facebook, Meta, Instagram, Snapchat, Pinterest, YouTube & TikTok are utilised with relevant and timely content.
- Utilise analytics tools to track key performance indicators (KPIs) and provide regular reports on content performance.
- Use data-driven insights to optimise content strategy and improve engagement.
- Oversee the creation of engaging multimedia content such as videos and gifs, outsourcing effectively where required.
- Ensure business wide content is distributed timely through organic social media (blogs, new product launches, store openings etc)
- Oversee the quality of posts and pages to ensure that they are functioning and tagging correctly (UTM, Facebook shop, Instagram shop), making sure product is current and ensures the brand tone and messaging is clear throughout territories.
- Train team members on brand and how to use social media tools and platforms where required.
What we’re looking for:
- Proven experience within a social media management role.
- Expert knowledge of social media platforms.
- You will be a strategic thinker with a hands-on approach.
- Relevant degree or equivalent qualification is preferable but not essential.
- A creative thinker with a passion for social media & fashion.
- Strong copywriting skills.
- You’ll be someone who will thrive working in a fast-paced and hands-on environment.
Head of Social Media / Social Media Manager / Digital Marketing Manager / Head of Digital Marketing / Social Media Specialist / Peterborough / Cambridge / Cambridgeshire / Stamford / Corby / Spalding / Lincolnshire / Market Harborough / Northampton / Bedford / Wisbech
Job tags
Salary
£50k - £75k per annum
