Digital Marketing Executive

Location

Wembley, Greater London | United Kingdom

Job description

Overview

A successful business in the finance sector are looking for someone with a strong mix of analytical and creative skills to join as a Digital Marketing Executive.

Salary: £25,000 – £30,000

The Role

• Sourcing, maintaining and monitoring target lists
• Developing and running email nurturing campaigns for site visitors, introducers and clients
• Monitoring and managing the use of CRM and producing reports as required.
• Developing and monitoring brand values and image
• Preparing and distributing press releases as and when necessary
• Developing rich content for the web site, mailers and marketing collateral
• Be conversant with robotic engagement techniques including chatbots and AI
• Overseeing the design and production of marketing collateral
• Monitoring, organising and recommending attendance/participation on promotional events such as trade shows, awards and industry events.
• Developing content and landing pages in collaboration and consultation with agencies
• Monitoring and reporting on Google analytics and responding to developing trends
• Monitoring and managing social media presence including LinkedIn, Twitter and other platforms as appropriate
• Managing incoming lead flow and recording progress through to conversion
• Monitoring the development of new tools and techniques and making recommendations on their
  adoption

Key Skills/Experience

• The post holder will have a thorough grounding in modern digital marketing including SEO, the customer journey and content marketing techniques; gained in a dynamic industry preferably but not necessarily linked to the finance industry
• They will be self-motivated and able to work regularly without supervision
• They will have an excellent telephone manner and possess first class communication skills (both writtenand oral) and numeracy skills
• They will be internet literate and able to use a wide variety of computer tools including Word, Excel and PowerPoint as well as connecting with the digital marketing framework using CommuniGator, WordPress and other tools to maximise our digital footprint
• Because business is often time critical, the ability to work accurately under pressure is essential; as is the organisation and discipline to ensure that transactions are properly managed through first touch to conversion.
• The candidate should have an awareness of financial disciplines in a semi regulated environment and be able to demonstrate a willingness to work in a continual improvement and learning environment.

Job tags

Salary

£25k - £30k per annum