Senior Digital Experience Solutions Manager

Location

Macclesfield, Cheshire | United Kingdom

Job description

Job Title: Senior Digital Experience Solutions Manager

Contract Type: 12 month FTC

Location: Edinburgh, London or Alderley Edge   

Working style: Hybrid 50% home/office based

Closing date: 12 March 2024

Would you like to be part of a company who is driven by our purpose to protect the standard of living of this and future generations?

Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits.  We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. 

You will lead on digital experience solutions strategy, plans and ongoing optimisation to deliver key customer and commercial outcomes.  You will champion the customer, advisor and employer experience and driving digital maturity whilst delivering ongoing program of change delivery in collaboration with other teams across Brand and Marketing and the group.

You will be an inspiring strategic and digital marketing thought-leader and change-maker who can translates our B&M objectives into a programme of work that supports our digital transformation agenda and commercial objectives whilst being the custodian of the digital customer experience.

About the role

• Lead strategy and delivery of our digital experience solutions and optimised customer journeys on our public websites and digital marketing channels
• Take a data-led approach and consultative approach to deliver a customer experience and optimisation led strategy aligned to group objectives.
• Drive digital maturity through thought leadership and digital experience solutions we support the wider teams in alignment with our group priorities
• Improve the digital experience, performance and customer outcomes through ongoing optimisation and a test-and-learn approach.
• Drive collaboration across business areas to lead digital experiences solution on digital campaigns at every stage of its process, from conception, requirement gathering, build, to ongoing effectiveness testing and collaborate with internal and external teams to amplify performance in line with our B&M and group strategy.

About you

• Deep experience and understanding of the Digital Marketing channels 
• Strong understanding of supporting digital experience programs
• Strong understanding of digital customer experiences and design principles
• Good understanding of analytics, digital and Martech platforms (GA4, CMS, CMP)
• Excellent understanding web optimisation and best practices (ideally Optimizley experimentation)
• Strong analytical skills and consideration for all aspects that influence Brand and Marketing customer outcomes and experiences

About Royal London

We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.   

OurPeople Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve. 

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging  

We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background. 

Job tags

Salary