KIND Senior Brand Manager

Location

Farringdon, Greater London | United Kingdom

Job description

Who are we? Since its founding in the USA in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of its founder’s desire to create a snack that was healthy and tasty; wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions. We launched in the UK in 2015 and have a phenomenal growth story: building a great team and tripling the size of our business in three years to establish ourselves as a top 10 brand in the cereal bar category. As we complete our start-up phase, we are now moving to scaling the UK business to become a top 3 brand, driven by realizing our purpose at scale. We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If you’re looking to be a part of an inspiring, energizing, and entrepreneurial environment, you found the right place. What you’ll do: As we enter the next phase of growth, we need to unlock new capabilities to meet our ambition of becoming a top 3 brand and doubling our brand awareness. As a result of this, KIND Snacks is on the hunt for an enthusiastic, proactive and all-round go-getter to join our UK team as a KIND Senior Brand Manager. This is a chance to lead the day-to-day brand marketing strategy for the most exciting snack brand in the UK! The Senior Brand Manager will be critical in accelerating KIND to become the biggest and most loved healthy snack brand through compelling and purpose driven initiatives. You’ll be part of the team bringing KIND to life across the UK & Ireland through content, campaigns, PR, sampling and digital media activations. You will be responsible for developing the brand strategy, promoting brand growth, implementing plans and monitoring performance. This role will be responsible for enhancing the strategic direction of the brand in order to deliver growth aspirations of becoming the UK’s biggest and most loved brand. Lead the overall 3 year brand strategy grounded in purpose; oversee the amplification and unification of brand plans connecting all levers (brand, media, digital, social, pr, field, in-store, etc.); Translate brand strategies into excellently executed brand plans that are managed rigorously and shared with external stakeholders Develop KPIs for brand campaigns and optimize marketing initiatives regularly; report out leanings and drive continuous improvement Lead media planning, investment, & KPIs with a focus on delivering test and learn agenda & awareness goals Lead key agency partners and cross-functional teams to deliver brand objectives and execute campaigns Manage marketing budget and partner with finance; report out budget and learnings periodically Collaborate with EMEA marketing team and local markets on key brand building initiatives Be the biggest brand champion every day - internally and externally championing the KIND brand at every opportunity What are we looking for? Educated to a degree level or similar experience Extensive experience working within the FMCG arena in the UK, with a focus on Brand Marketing Fluent in English Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. About Mars: Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

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Salary