Product / Marketing Manager

Location

Northampton, Northamptonshire | United Kingdom

Job description

Product / Marketing Manager Northampton Monday – Friday Salary DOE Our market leading client are looking for an experienced marketing/product manager to join their HO in Northampton. Due to the nature of the business, they are looking for an individual that can play the guitar, and who also has a keen interest in the world of music and entertainment. If you are someone who loves being busy, and a varied role and is driven by achieving targets – this could be next role for you. Key Duties:

• Ensure all content is on-brand, consistent in style and quality, and optimised for consumers.
• Deliver Home/Studio category products from pre-launch, to market and monitor sell-through.
• Communicate launch plans, ETAs, new product production schedules and relevant product information to the company as required.
• Provide general editorial direction and support.
• Interface with external partners, including global distributors and dealers.
• Understand the competitive landscape – be an expert on competitors and how the products are positioned in the market.
• Work with the New Products team on the planning, specification and development of new products.
• Develop compelling product positioning and messaging strategies for each new product launch, as well as updating and redefining the messaging and marketing content for existing products.
• Be the ‘on-screen’ face when necessary to demonstrate products in video, live tradeshows and at retailers. Where appropriate bring in external demonstrators as needed to support initiatives.
• Work closely with the sales department to drive the category sales number globally.
• KPIs for category success include: global sales performance, digital and social media stats, on / offline reviews, artist acquisition, media exposure and end-user satisfaction surveys.
• Manage the category marketing budget and report on spend against ROI (Return on Investment).

The Ideal Candidate:

• Marketing degree or equivalent Marketing qualification.

Minimum 2 years’ experience within a Marketing role.

• Genuine enthusiasm for music products and be the go-to resource for ‘all things’ Home/Studio product-related.
• Organisational and time management skills; must be able to independently manage a diverse workload while meeting deadlines in a fast-paced business environment.
• Analytical skills and the ability to convert numbers to summaries, strategies and actions.
• Strong working knowledge of MS Office, music DAWs (Digital Audio Workstations) and CRM.
• Should have the ability to play guitar and have in-depth knowledge of guitar amps, pedals, and associated equipment, plus home and studio recording.
• Video recording and editing experience is desirable

Job tags

Salary

£25k - £35k per annum