Location
Warrington, Cheshire | United Kingdom
Job description
ARNE is a direct to consumer, apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, with ARNECLO.com ecommerce store as our only sales channel.
We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.
Reporting to our Senior Marketing Manager, you’ll be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value.
So, if you are creative with a keen eye for detail, have a passion for the fashion industry and want to join us on our exciting journey please apply today!
- Support on the development and implementation of CRM strategies that enhance customer retention, satisfaction, and lifetime value.
- Assist management in the end-to-end process of setting up e-mail campaigns, flows, app pushes and SMS across ARNE’s UK and international markets.
- Support in the planning, execution, and analysis of email marketing campaigns to drive customer engagement, conversions, and revenue.
- Assist building the CRM calendar across all channels, taking into consideration upcoming launches, stock levels and current trends.
- Build and monitor results for all automated e-mail flows to nurture leads and drive conversions.
- Assist in the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.
- Leverage user insights to personalise campaign content and conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance.
- Support management on pulling weekly email performance reports, whilst identifying trends, opportunities and areas for improvement.
- Work closely with cross-functional teams, including Marketing, Trade, Merchandising and the Customer Service team, to ensure seamless execution of CRM and email marketing.
- Support in providing regular reports and insights to Senior Management, highlighting the impact of CRM and email marketing efforts against business goals.
- Monitor competitor campaigns within the market to inform our future e-mail strategy.
- Any other ad hoc duties as required.
Essential Experience and Skills
- 1 ½ + years of experience in a CRM role.
- Bachelor’s degree: Marketing or related (or equivalent experience).
- A strong analytics background using Google Analytics desired.
- Experience using email and marketing platforms like Klaviyo and Shopify Plus.
- Highly organised and process driven.
- Experience executing successful marketing campaigns.
- Proactive, highly organised and process driven.
- Fashion experience desired but not essential.
- Analytical and process-oriented mindset with attention to detail.
- 32 Days Holiday (including Bank Holidays) + your Birthday off
- Holidays increasing up to 36 days with service
- Option to buy / sell holidays
- Generous staff discount
- Private Healthcare including Dental & Optical Plans after probation
- Health Cash Plan from day one
- Life assurance paying 5x annual salary from day one
- Discounted marketplace with money off/cash back from 100’s of places
- Employee Assistant Programme
- Cycle to Work Scheme
- Tech Scheme
ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.
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