Digital Communications Executive

Location

Remote | United Kingdom

Job description

The Organisation

The Institution of Civil Engineers (ICE) is a 95,000-strong global membership organisation with over 200 years of history.

It is a centre of engineering excellence, qualifying engineers and helping them maintain lifelong competence, assuring society that the infrastructure they create is safe, dependable and well-designed.

Its network of experts offers trusted, independent advice to politicians and decision-makers on how to build and adapt infrastructure so that it is more sustainable and resilient to the effects of climate change.

Thomas Telford Limited is the commercial arm of the Institution of Civil Engineers.

The Role umber SC038629

The postholder’s role is to support the delivery of the ICE Group's digital communications with a particular focus on broadcast email/email newsletters. This requires being the organisation’s lead in managing dispatches issued via the DotDigital platform (or equivalent), deconflicting dispatch dates and times, and working with colleagues to improve the effectiveness of their broadcast emails.

The postholder will also support communications colleagues to ensure the overall effectiveness of communications across the ICE Group.

Duties and Responsibilities

• Lead stakeholders across the organisation in ensuring broadcast emails meet the ICE Group standards for branding and design.
• Provide support to email platform users to ensure issues are swiftly resolved and offer training and support to those who require it. This may include commissioning external providers for email marketing training.
• Drive audience satisfaction by examining several factors, including email copy, grammar, timeliness, quantity, and design and feed this back to respective teams.
• Identify patterns and implement processes and strategies to deliver improvements to achieve the above.
• Support the newsletter editorial board.
• Collaborate with colleagues across ICE to ensure they understand how to improve the quality of their broadcast emails, and that they understand what success for their campaigns looks like.
• Continually monitor the performance of those who dispatch broadcast emails intending to support and intervene where necessary, including escalating underperformance where applicable.
• Be able to interpret complex information and reproduce it in a way that is accessible to a wider audience.

What we are looking for

The ideal individual will understand information architecture and how to structure content effectively on the web and in email, as well as have a strong understanding of email marketing best practices.

It’s also essential that the individual has a keen eye for accuracy, thoroughness, consistency and detail. They’ll understand how to write engaging copy that achieves better results.

It will be beneficial for the ideal individual to understand HTML, CSS and related digital technologies. Other desirable skills include knowledge of graphic design software, and understanding of email marketing platforms such as DotDigital.

We are also looking for someone who has:

• Experience in working with various stakeholders to prioritise competing demands and requirements
• Experience in using content management systems (e.g., Umbraco, Joomla, Drupal)
• Proven ability to optimise content for a variety of digital channels
• Broad understanding of digital marketing approaches including segmentation and personas 
• Tone of voice and brand experience

ICE Group benefits include

• 25 days annual leave plus bank holidays pro rata
• Shutdown over Christmas period
• Annual £100 allowance towards your wellbeing
• Up to eight per cent of salary contributed to a personal pension scheme
• 24-hour employee support line
• Death in service benefit equivalent to one year’s salary
• Interest free season ticket loan
• Cycle to work scheme
• Big Gym membership savings with the GymFlex scheme
• Your Rewards discount scheme

To apply please email a CV and cover letter answering the below two questions to [email protected]

1. Why and how your experience equips you to carry out this role. (Max one side A4)
2. How you would approach the requirements of this role. (Max one side A4)

ICE Group is an equal opportunities employer and welcomes applications from all sections of the community.

General Data Protection Regulations (GDPR) 2018

The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made. This data will not be disclosed to any external sources without express consent unless required to do so by law. Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application. The ICE Group’s Data Protection Officer is Charlotte Line, Group Head of HR who can be contacted at [email protected]. Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE are handling their data.

Job tags

Salary

£35k per annum