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Location

Brighton, East Sussex | United Kingdom

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Job description

Job Description

Overview

** To fulfil the requirements of our hybrid employment contract you must reside within a 50 mile radius or 90 minute commute of central Brighton** 

 

 

 

Avalara is seeking a seasoned marketing manager to support our drive for customer growth, loyalty and advocacy in the EMEA/International region.  

 

Working alongside another Marketing Manager, this role is focused on the planning, creating, and execution of a series of campaigns to meet our ambitions.  The expectation in time will be that this individual will own specific campaign motions end to end with a high degree of driving execution in a hands-on capacity.  

 

There will be multiple stakeholders that you will need to navigate, so bring your best people skills and powers of persuasion to the forefront to get the job done. In addition to being organised, you will also be data-driven, ensuring the mapping of the right customer with the right message, to the right opportunity is a priority.  

Responsibilities

• Plan, design and execute identified customer cross sell & upsell campaigns
• Use customer personas to segment and target customer campaigns  
• Help shape and deliver other campaigns focused on driving customer engagement  
• Collaborate with team to manage and deliver a customer campaign schedule    
• Support the development of an EMEA/International advocacy program including the creation of case studies, customer success stories and testimonials etc  
• Work collaboratively with our product and wider marketing team to ensure we are looping in our customer's voices to campaign content when promoting our products   
• Leverage marketing automation tools as appropriate to deliver and track campaign activities  

Qualifications

• Demonstrable campaign management experience (+ 5 years)  
• An understanding of B2B marketing and lead/demand generation execution and tracking across multiple channels, such as digital, direct mail, social, email, events, webinars, and content  
• Ability to manage and prioritize multiple tasks concurrently  
• Adept usage of Eloqua or similar marketing automation tools 
• Experience of Salesforce or similar CRM platform 
• Excellent communicator and proactive self-starter  
• Has a positive, can-do attitude and is happy to work with marketing and sales teams (EMEA/International and US) to build beneficial and collaborative relationships  

 

#LI-LS1

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About Avalara

About Avalara:
We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

 

Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.

 

Equal Opportunities:
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

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