Shepherd and Wedderburn LLP
Location
Edinburgh | United Kingdom
Job description
Shepherd and Wedderburn Online Application
Events Executive
[Forward to a friend] PQE: Not applicable Term: Permanent Working hours: Full-time Department: Marketing and Communications Location: Edinburgh The team
Reporting to the Head of Events, and working as an integral member of the Marketing & Business Development (MBD) team, the Events Executive is responsible for the implementation of the firm’s events and related activities which deliver business development and/or profile raising opportunities for the firm. A key element of the firm’s business plan is to generate additional revenue and grow its practices and therefore a structured approach to focused and effective marketing, PR and BD activities is required.
Main Duties
- To support the execution of the firm’s Marketing and BD strategy through the development and implementation of tailored events
- Responsible for supporting a number of a strategic annual events, including both internal and external events and analysis of what does / doesn’t work
- Supporting the team in identifying external conferences, dinners etc. to attend to achieve desired objectives
- Working closely with Marketing, BD Managers and other stakeholders, generating and managing ideas for events and initiatives, turning them into a workable format with an agreed production schedule and within budget
- Supplier management and negotiation
- Managing online events, from conception to delivery, including host briefings
- Responsibility for the management and implementation of allocated client event-related activities (working with appropriate support from across the firm as required):
- Preparation of the event brief - liaising with the Marketing and BD Team / Fee-earners regarding event strategy and finding the most appropriate solution to meet the desired objective (including research into what’s available in the market)
- Go/ No Go risk assessment and proper diligence of whether a concept is fit for purpose
- Identification of target market and collation of targeted invitation lists
- Production of event/project plan and responsibility for delivering it including co-ordination of various inputs and all elements of events planning. Including, but not limited to:
- Management of invitation design and mailing
- Venue liaison and identification of our requirements including responsibility for branded merchandise, exhibition stands and other event-related items
- Liaison with all stakeholders (internal and external)
- Supports with Events Inbox, website, CRM, internal coms and Vuture
- Front of house management
- Management of pre-event brief and post-event debrief including networking plan at the event and working with BD on co-ordination of priority action list post event, ensuring proper follow-up is initiated
- Feedback and guidance to future events following lessons-learned
- Budget management and assessment of return on investment
- Promotion to conference organisers to achieve speaking slots (with PR/Marketing Manager) and identification of networking opportunities/places and agreeing best-placed attendees
- For major speaking engagements – rehearsal of speakers
- Internal promotion and communication of the breadth, depth and quality of firm event-related activities to encourage cross-selling activities, acting as an ambassador for the firm’s Marketing and BD team and as a S+W brand ambassador representing the firm at client events.
The role
Candidate Profile
- Ideally 3 or more years of event management experience within professional services
- Strong team player, integrated within Marketing/BD and fee-earner teams
- Highly efficient and organised
- Can do attitude
- Able to act and promote oneself as a trusted advisor to senior members of the firm
- Demonstrable track record of success
- Excellent IT skills
- Strong communicator with excellent written and verbal skills
- Multi-tasker able to project manage variety of inputs and stakeholders
- Knowledge and understanding of developments within the events marketplace
- Clear understanding of the firm’s marketing objectives and ability to advise accordingly
- Negotiating skills
- Networking skills
- Ability to build and maintain strong relationships with external suppliers
- Any other reasonable duty as directed by the line manager
Other information
At Shepherd and Wedderburn we strive to provide a supportive, inclusive and high performance working environment, where everyone feels they belong. Diversity and inclusion is at the heart of our business and we welcome applicants from different backgrounds to all levels of the organisation. To foster inclusivity we particularly encourage applications from those who may be from underrepresented groups, including candidates from Black, Asian and minority ethnic backgrounds, LGBT+ people, disabled people and those from lower socio-economic backgrounds.
Shepherd and Wedderburn is committed to protecting the privacy and security of your personal information that we collect as a “data controller”. The information provided by you will be processed in accordance with our GDPR Privacy Notice for Applicants and Work Experience Students. If you are successful in obtaining paid employment with us, we will hold your information in accordance with our Personnel Data Retention Policy, which will be provided to you at the relevant time.
We will process the information you provide solely for the purpose of evaluating your application for employment. The information will be disclosed to the interview panel (if relevant), your line manager (if appointed), and Human Resources staff members. We may contact any references provided for the purposes of discussing your application, and will ask your permission before doing so.
If you provide any information deemed to be “special category” information under the General Data Protection Regulation, we may use this as follows:
- We will use information about your disability status to provide appropriate adjustments to the interview process.
- We will use any information provided in our diversity monitoring form about your race, colour, nationality, ethnic or national origin, gender identity, gender expression, social mobility background, religious beliefs, sexual orientation, any disability information, age, and marital/civil partnership status to ensure meaningful equal opportunity monitoring and reporting. Any analysis of this data will be done on an anonymous basis.
Should your application be unsuccessful, the information provided will be deleted within 1 year of a decision not to progress your application.
If you have any further questions about how we process and store your information, or your rights in relation to this, please refer to our GDPR Privacy Notice for Applicants and Work Experience Students (available at
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