Senior DTC Strategy Manager

Michael Page

Location

Elmbridge, Surrey | United Kingdom

Job description

Lead the strategic planning process for the D2C business
Work with cross-functional teams to execute strategic D2C initiatives
Conduct market research to identify new D2C opportunities
Develop and implement comprehensive D2C strategies to drive profitable growth
Work closely with Product Divisions to understand market trends and market-share data, to develop a deep understanding of the core priorities and challenges
Prepare reports and presentations for senior management
Monitor key competitor proposition developments
Evaluate D2C best-practice initiatives from other subsidiaries, adapting for the UK market
Build a deep understanding of consumer needs, sharing with other D2C teams to factor into their planning and execution
Monitor ecommerce & category market trends and performance
Lead multi-functional D2C team to increase adoption and usage of the App
Manage 1 x direct report

Job tags

Salary

£76k - £98k per annum