Franke Group
Location
St Albans, Hertfordshire | United Kingdom
Job description
We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.
The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.
We are looking for a highly creative and skilled individual to fill the role of Creative Marketing Executive based in St Albans. The successful candidate will be responsible for developing, creating and crafting compelling content and copy to elevate the brands product and presence in the UK market. This role will require a blend of creative, strategic thinking and hands-on execution.
Secondly, we are looking for an individual who wants to make their mark in a brand going through year-on-year growth with an ambitious 5-year plan and also someone who can think quick on their feet when required under guidance and support from Head of Marketing.
The Creative Marketing Executive will be responsible for the businesses Marketing Communication activities both internally and externally with involvement in PR, Social Media, Digital Marketing, Sales Support and Advertising.
Experience in B2B Marketing, specifically in content creation and management with a strong background in communications. This experience will enable you to understand the unique challenges and dynamics of B2B Customers.
Technical knowledge and experience of marketing tools (both online and offline) and channels with a keen interested in following industry trends and analytics.
Exceptional and clear communication and presentation skills both written and verbal to effectively and efficiently create content and convey messaging to various internal and external stakeholders.
Experience in using design tools is essential, especially Adobe Suite with strong knowledge in InDesign, Photoshop and Illustrator (Video editing tools like Premier Pro are advantageous).
Strong, demonstrational education background with a degree qualification or equivalent (CIM, IDM etc).
Must speak and write English to a native level with a passion for crafting dynamic and emotive content without hesitation.
Craft compelling and appealing visual and copy content for marketing materials, including but not limited to collateral, social media, PR, Ads and digital content based on guidelines and templates from HQ.
Collaborate with HQ colleagues to ensure all assets align with global brand guidelines and vision and to work on larger projects where support is required.
Drive local digital presence through strategic campaigns across various platforms and support relevant agencies with advertising and lead generation where content is required.
Contribute and take a lead on the evolution and enhancement of the brands local presence and awareness through consistent messaging and visual identity through all channels.
Lead on all external inbound and outbound PR activities, utilising industry media partners and contacts to generate paid and free media, editorials and advertorials including creating all articles and content needed.
Collaborate cross-functionally with Local and Global colleagues to integrate the brand into product launches and initiatives.
Generate social media content to foster locally community awareness and engagement and work with HQ colleagues to execute the content across channels.
Monitor UK channels for customer engagement and competitor trends to allow for quick local adaptation.
Pitch in and support UK teams with ad-hock tasks where required and guided by Head of Marketing to complete administrative tasks and forms where required to ensure fast execution and team collaboration.
Benefits
25 days annual leave
Salary Sacrifice Pension Scheme
EAP program with assisted benefits
Free car parking
3 days office based / 2 days homeworking
Ann Jones
HR Manager
Job tags
Salary
