Director of Income Generation and Growth

Location

Mill Hill, Greater London | United Kingdom

Job description

JOB SUMMARY

• Defines and leads the Charity’s strategies for income development and growth, through a mix of traditional fundraising and marketing, as well as new initiatives;
• Creates and nurtures relationships (new and existing) with key stakeholders, organisations and individuals to secure philanthropic support and maximise income.
• Key member of Grief Encounter’s Senior Leadership Team (SMT), responsible for both developing and implementing strategic initiatives to generate income and for raising awareness of the Charity’s work and extending our reach.

MAIN DUTIES & RESPONSIBILITIES

P rovides leadership for all fundraising, income development and marketing activity within the Charity by:

Staffing :

• Providing leadership and direct line management support to Assistant Directors and Seniors within the Income Growth & Development team
• Leading and developing a team of experienced fundraisers and the marketing lead, to sustain, develop and grow a range of fundraising, marketing and other initiatives to maximise income from new and existing sources.

Planning and Management

• Implementing and executing the annual Fundraising, Business Development and Marketing Plans to meet targets. Prepare and presents regular reports on progress towards income generation goals, to CEO, then Board of Trustees. 
• Monitoring income and managing departmental budgets. Analyses of all fundraising activities, events, including a robust patronage programme as well as funding campaigns, for excellent return on investment,
• To embed a culture for learning, that celebrate successes, encourages feedback and identifies areas for improvement.

Brand and Marketing

• Expanding and diversifying supporter reach and engagement to further enhance the return and reputation of the charity nationally, creating strong ‘brand awareness’ of all areas of our work.
• Overseeing the creation and management of Grief Encounter’s messaging and branding across all platforms. Ensures consistency and clarity across print, digital, social media content and all public relations.
• Conducting extensive research to develop new marketing opportunities and overseeing evaluation of existing processes.

Fundraising Management and Income Generation

• Ensuring income projections are accurate and timely, embracing a culture of performance and ambition.
• Embedding processes to support swift identification of opportunities, as well as timely mobilisation of progress with identified plans.
• On-going review and identification of new Grants and Trust opportunities of significant interest to the Charity. Ensures robust and timely applications, including ones for creative growth and development opportunities, are submitted by team and that outcomes/learning is shared for future improvements.
• Developing and leading on other strategic plans and initiatives with support from SMT and colleagues, to create other new revenue generation opportunities for the charity.

Events and Campaigns

• Planning and overseeing the execution of flagship events (e.g. Gala Dinner) with the Head of Fundraising (Special Events) and ensures support from other colleagues across the Charity.
• Building cross-departmental staff involvement in all fundraising events and income generating initiatives. Working closely with SMT colleagues to regularly update initiatives and share developments, both within Grief Encounter and more widely in the sector. 
• Exhibiting a high level of visibility by attending a range of income generating events and functions throughout the year. 

Digital Fundraising and Engagement

• Development and drive appropriate digital marketing campaigns across a range of social media platforms to engage supporters and increase donations.

Relationship Management

• Nurturing existing relationships and long standing supported to ensure stability for regular giving is well maintained.
• Networking and maintaining regular contact with an expanding portfolio of philanthropists, and major gift donors and prospects to build strong relationships, negotiate a wide range of on-going opportunities for support as well as partnerships.
• Managing relationships with external agencies to maximise return on investment.
• Supervising and providing advice for other relationship management within the team.

This job description will be reviewed as necessary to meet the needs of the service on no less than an annual basis in consultation with the post holder.

This post is subject to pre-employment checks and an enhanced DBS search

Job tags

Salary

£70k - £80k per annum