Apprentice Digital Marketer MICHELL INSTRUMENTS LTD

Location

Lancaster, Lancashire | United Kingdom

Job description

What you will do in your working day

With close mentoring support, the apprentice Digital Marketer will be responsible for supporting marketing and promotional activities, both digitally and off-line. This is a very hands-on role and will include actively developing and maintaining websites, monitoring and reporting key metrics for digital activities and planning web development projects. 

Duties and responsibilities:

• Execute email campaigns and review statistics to help improve performance
• Maintaining social media channels for Michell Instruments and other companies in the group
• Updating web pages and developing the website front end
• Design and update exhibition display equipment
• Design adverts and mail shots for campaigns
• Work with Product Managers to arrange for product photography, maintaining the photo library
• Producing digital material for internal communications
• Providing other support to the Marketing Department as required
• Produce and publish videos for internal training and promotion

The training you will be getting

The practical period is the time dedicated to the development of the knowledge, skills and behaviours for the apprenticeship which includes the following knowledge module components:

• BCS Level 3 Certificate in Marketing Principles
• BCS Level 3 Certificate in Digital Marketing Business Principles
• Google Analytics (GA4)

The apprentice would be assigned an assessor through the College, who would typically come out to visit in the workplace to assess workplace Digital Marketing skills competence.

The knowledge side would be delivered via Day release attendance to Cambridge Campus, plus access to online portal VLE (Virtual Learning Environment), and assignments / evidence of work / portfolio would be submitted via an online Smart Assessor.

What to expect at the end of your apprenticeship

To become a member of the Marketing team.

Job tags

Salary

£18k per annum