Head of Marketing

Location

Worcester, Worcestershire | United Kingdom

Job description

Company overview:

Namesco Limited (names.co.uk) is one of the UK's biggest domain name and hosting providers. Domain names and web hosting are our specialities, but we also provide everything else needed to run a booming online business.

Since 2019, we have been part of team.blue, a European group of brands enabling entrepreneurs to succeed online. As a group, we operate across more than15 countries, manage over 1.9 million domains, host more than 650,000 websites, and provide over 2 million email accounts to our customers. Our incredible team of nearly 2500 experts make this happen - are you ready to share your passion and join our team?

Why choose names.co.uk?

We want every member of our team to achieve more than they thought possible so that we can keep supporting our customers to succeed. We do this with:

• A diverse and inclusive culture.
• Access to flexible working opportunities.
• A relaxed, collaborative atmosphere.
• Motivational, coach-style leadership.
• Employee perks, including an enhanced holiday scheme and a birthday bonus.

What we do

We make succeeding online as easy as it can be for our customers. We:

• Provide award-winning IT services.
• Keep our products accessible and competitive.
• Offer a diverse range of products to allow customers to grow.
• Are customer-obsessed, offering multi-channel exceptional support.

Our values

The five characteristics that drive our behaviours and the heart of our business culture.

• We put our customers at the heart of everything we do.
• We’re stronger together and we trust each other to do the right thing.
• We tell it like it is, and keep doors and mind open.
• We treat each other with respect and regard.
• We’re always thinking ’what’s next?

Job Description:

We are looking for a Head of Marketing to lead this centralized team, reporting to the Commercial Director of team.blue UK & IRE. In this role you will lead a talented team which includes performance marketers, content writers, marketing automation and paid search specialists focused on the UK and Irish market.

You will establish the marketing team’s role in our aggressive growth plan. Be responsible for the marketing strategy and execution for all team.blue brands in UK/IE, you will design, implement and monitor effective marketing strategies that align with our business goals.

The successful candidate will have a proven track record in B2B marketing, a deep understanding of the technology industry, and the ability to lead a high-performing marketing team.

As the Head of Marketing, your role is critical in driving the growth and success of our business by effectively acquiring and retaining customers in a performance-focused manner within the unique context of our recurring revenue services model.

Key responsibilities:

As the Head of Marketing for our web hosting and software business in the UK and Ireland, your role is pivotal in driving performance-led marketing strategies for customer acquisition and retention within a recurring revenue services model. Your responsibilities will include:

Strategic Planning:

• Develop and implement a comprehensive marketing strategy aligned with business goals.

• Identify key market trends, customer needs, and competitive landscape to inform marketing initiatives.

Performance Marketing:

• Design and execute performance-driven campaigns across digital channels to maximize customer acquisition.

• Utilize data analytics and key performance indicators (KPIs) to optimize campaigns and ensure a positive return on investment (ROI).

Customer Acquisition:

• Implement targeted and efficient lead generation tactics to attract and convert potential customers.

• Collaborate with sales teams to align marketing efforts with customer acquisition objectives.

Customer Retention:

• Develop and execute retention strategies to enhance customer loyalty and reduce churn.

• Implement personalized communication and engagement campaigns to nurture customer relationships.

Recurring Revenue Model:

• Leverage a deep understanding of the recurring revenue services model to optimize marketing initiatives.

• Develop pricing strategies and promotional campaigns to drive subscription renewals and upsells.

Brand Management:

• Oversee the brand image and messaging to ensure consistency and resonance with the target audience.

• Collaborate with design and content teams to create compelling and effective marketing collateral.

Cross-Functional Collaboration:

• Work closely with sales, product development, and customer support teams to align marketing efforts with overall business objectives.

• Foster a collaborative and innovative environment to drive continuous improvement.

Market Research:

• Conduct market research to stay informed about industry trends, customer preferences, and competitive offerings.

• Use insights to adapt marketing strategies and stay ahead in the dynamic web hosting and software landscape.

Budget Management:

• Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum impact.

• Regularly track and report on budget performance against set objectives.

Analytics and Reporting:

• Utilize data analytics tools to measure the effectiveness of marketing campaigns.

• Provide regular reports and insights to key stakeholders, making data-driven recommendations for continuous improvement.

Skills & Experience:

• Proven experience in delivering successful campaigns with engaging communications.
• Broader commercial experience within digital marketing.
• Excellent communication skills are required in order to clearly communicate verbally and in written form to a wide variety of audiences.
• Experience in email marketing excellence.
• Demonstrated business development experience with past successes.
• Analytical skills to read and interpret relevant data to understand performance, and make recommendations and forecasts.
• Project management experience and ability to create strategies, agree on objectives, define key results, devise plans, deliver to timelines and report on performance.

Key Competencies:

• Ability to think creatively.
• Strong analytical capabilities with the ability to turn data into meaningful insight.
• Experience using a marketing platform such as Hubspot.
• People-person with a knack for influencing and negotiating.
• IT skills including Microsoft Office, Excel, and PowerPoint.
• Experience using a complex reporting suit such as Tableau or Google Analytics (desirable but not essential).
• Attention to detail.
• Excellent verbal and non-verbal communication skills.

Working hours:

Normal office hours are Monday to Friday, 9am – 5:30pm.

You will be given complete training from Monday- Thursday in our Worcester office.

After training, you may request work 2 days in the office and 3 days from home, as per agreement with your line manager.

Right to work:

At any stage please be prepared to provide proof of eligibility to work in the UK. Unfortunately, we are unable to support Sponsorship Visas.

Job tags

Salary