Location
Wetherby, West Yorkshire | United Kingdom
Job description
We are currently seeking an experienced Marketing Lead to join a reputable, family-run SME based in Wetherby, North Yorkshire. You will join a small and friendly team of dedicated individuals who operate within the high-end internal interiors space. Our client has been established since 2008 and they are now looking for a vibrant, enthusiastic and creative Marketing Lead that will take the marketing department to the next level. You will be responsible for developing and upholding their brand and product both internally and externally. This is an exciting time to join as they go on their journey of growth, you will report into the directors and together, set out a strategy that will thoroughly elevate the brand and push the business forward.
You will be responsible for developing and building the brand message in line with business objectives and working closely with Sales to ensure that message reaches their customers and end users. Contribute to the growth of the business by the use of social media, a streamlined website and strategic marketing campaigns (online and offline). Establishing a strong social media presence for the brand. Maintaining their online presence as up to date and modern. Continuation in creation of strong materials to support the Sales team.
Key Duties and Responsibilities:
- Planning and strategy creation for the department regarding building the brand and generating brand awareness and lead generation along side Marketing Director.
- Development of the marketing message to develop the brand and intern create greater brand awareness.
- Online Customer Contact, strategy creation and account reviews and Customer Contact
- Management of online only customers – ensuring data and imagery up to date and all needs covered
- Management of Marketing Assistant ensuring deadlines are met and productivity is kept on track.
- Social Media Strategy & Content Creation– Including but not limited to: Daily posts to all platforms, increase in engagement and traction and lead generation
SEO – Liaise with Web Developers. - Collaboration with the management team to ensure the brand is represented correctly and development of their values
- Content Creation - Articles, Brochures, weekly e-shots, Blog and social posts, customer specific material, Monthly campaign material creation
- Content Creation – Video
- Video scripts, planning and ideas for filming/story board, Video filming and editing
- photography, lifestyle images, room settings
- Presenting marketing campaigns to the internal team, including but not limited to new product launches and product campaigns.
- Client Contact – Using the CRM contact customer marketing teams via telephone once a quarter
- Setting up meeting or zoom with key accounts (Online only) which need face to face contact.
Requirements
- Previous experience in a marketing role
- Have a hunger and passion for all things marketing
- Have a strategic mindset
- Have a creative flare
- Be confident in your approach
- Excellent numeracy and literacy skills
- You must be able to use Adobe, InDesign and Photoshop
- Computer literacy in Microsoft applications
Benefits
- Monday - Friday 8.30am- 17.00pm (Flexible on hours)
- Salary- £40,000- £45,000
- Pay review after 12 months
- Employee recognitions (Birthday wheel)
- An excellent, collaborative and friendly environment
- Work from home on occasion
Job tags
Salary
£40k - £45k per annum
