Chief Marketing Officer

Location

Crystal Palace, Greater London | United Kingdom

Job description

Job Description

Job Location       Central London, Selhurst Park, Beckenham Training Ground

Contract Type   Full-time

Salary/ROP         Competitive

Reporting to:     The Executive Chairman and the Chief Financial Officer

Who we are:

We are Crystal Palace Football Club, a Premier League Football Club with more than 160 years of proud history. Spread across three different sites – our London office, Selhurst Park stadium and our Training Ground/Academy, we offer the best atmosphere and culture for our fans and our employees.

We strive for excellence in the workplace with a philosophy of high standards, professionalism, and a strong work ethic from our employees. We are constantly trying to grow, diversify and build with not only our team on the pitch, but also our team in the offices and on the ground.

About this role:

As the Chief Marketing Officer for Crystal Palace Football Club, you will play a pivotal role in shaping and executing the marketing strategy for the Club to enhance the brand image, positively drive fan engagement, and increase revenue streams for the Club. This position requires a strategic thinker with a deep understanding of the football industry and a proven track record in developing and implementing successful marketing campaigns.

Reporting Structure:

As the Chief Marketing Officer, you will be responsible for all marketing decisions throughout the Club, ensuring direct liaison with the Executive Chairman for final approval. Additionally, collaboration with other department heads may be necessary when marketing initiatives impact various departments or aspects of the Club. You will be responsible for all marketing spends and must ensure they fall within the budget agreed with the CFO.

Roles and Responsibilities:

Brand Strategy and Positioning

Design and implement a comprehensive brand strategy for the Club.

Constantly look to innovate and drive ‘Brand’ awareness.

Define and maintain the Club’s Brand identity and position across all areas.

Fan Engagement and Community Building

Create innovative fan engagement campaigns to deepen the Club’s connection with supporters and strengthen a sense of community.

Management Responsibility

Define the annual marketing budget and collaborate with the CFO to attain agreement.

Direct and lead a team of 20+ professionals, responsible for marketing, production, content creation, communication, and website management within the Club.

Supervise various outsourced agencies, including PHA, InCrowd, Unrvld, etc. ensuring they are working within the budget parameters.

Liaise with the HR department regarding the recruitment of any new employees and organisational change projects.

As a member of the Senior Leadership Team you will be responsible for championing all Club policies and procedures with particular reference to safeguarding and Equality, Diversity & Inclusion.

Communications

Administer all Club communications/PR matters, addressing both football and non-football issues. This will involve liaising with the relevant department heads and ensuring the Executive Chairman is kept updated where necessary.

Maintain continuous communication and positive relationships with other department heads to ensure any marketing and/or communication issues are proactively and efficiently addressed.

Contribute to the writing of weekly program notes and Club statements on behalf of the Executive Chairman and other key stakeholders.

Spearhead critical marketing decisions on behalf of the organization, ensuring seamless coordination when reporting to the Executive Chairman.

Data-Driven Decision Making

Utilise data analytics to measure the effectiveness of marketing initiatives.

Make informed decisions based on key performance indicators (KPIs)

Continuously refine the Club’s marketing strategy based on data insights.

Qualifications and Skills

Minimum 8+ years of overseeing marketing campaigns with high profile companies who are constantly in the public eye.

Strategic thinker with a demonstratable track record of developing and executing successful marketing strategies.

Experience in social media, CRM, content marketing, online advertising, and data analytics.

Demonstrated expertise in brand development and maintenance.

Unmatched flexibility and commitment to non-traditional hours, adeptly handling critical situations like late-night player signings, crisis management, and time-sensitive tasks.

Our commitment to Equality

At Crystal Palace Football Club, Equality, Diversity & Inclusion is spirited and continues to grow due to the working environment, which makes all staff feel appreciated and welcomed. Crystal Palace Football Club do this by encouraging good relations and practices towards different groups and are committed to promoting employment opportunities that celebrate diversity.

We are committed to attracting, recruiting, and retaining the most talented candidates and the club intends to ensure that everyone who wishes to engage with the club, whether as matchday fans, staff, players, board members, participants in Foundation programmes and any other person engaged with the club's activities, has a real and equal opportunity to do so.

Reasonable Adjustments

If you require disability-related adjustments during the recruitment process, please contact  [email protected] (DLO inbox is for disability-related queries only, if you wish to gain further information regarding this vacancy, please contact  [email protected] ). We are here to help you through the whole recruitment process including trying to apply for a vacancy, getting in touch with us through the process, and/or helping with access in case you are required to come in for an interview.

Safeguarding

Crystal Palace Football Club is committed to safeguarding and ensuring the welfare and protection of children and vulnerable people and expects all staff to share this commitment. As such, the post holder will be subject to any relevant security checks as required.

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