Senior Marketing Executive

Location

Tunbridge Wells, Kent | United Kingdom

Job description

About Logistics UK

Logistics UK, is one of the biggest business groups in the UK, representing the entire industry with members from the road, rail, sea and air industries, as well as the buyers of freight services such as retailers and manufacturers.

Keeping food on the shelves, getting jabs into arms, and keeping the wheels of industry turning throughout Covid-19 and Brexit have shone a light on how critical logistics is to normal life. Combine that with decarbonising the supply chain, the shift from bricks to clicks, cutting edge artificial intelligence, autonomous vehicles and drones and it’s clear that logistics has a huge role to play in the future success of UK PLC.

Job Summary

As a Senior Marketing Executive at Logistics UK, you will be responsible for managing marketing activities for a portfolio of services and events. Your primary focus will be to deliver the B2B marketing plan and achieve associated targets. Collaborating with the marketing team and stakeholders across the business, you will play a key role in driving impactful marketing campaigns and ensuring effective results. Key responsibilities include:

• Designing, delivering, and managing integrated campaigns to support a portfolio of products and services within Logistics UK.
• Working closely with senior stakeholders to drive insight, business planning, and develop appropriate marketing support.
• Managing 'always-on' media channels to enhance brand awareness.
• Creating and managing content and collateral for marketing campaigns.
• Monitoring, analysing, and reporting campaign performance.
• Bringing creativity, flair, and insight to deliver successful marketing initiatives.

Responsibilities

• Create innovative B2B marketing plans and campaigns for assigned business areas, ensuring clear definition of target audience, market, and product/service proposition to meet specific targets.
• Act as a Marketing Business Partner for designated business areas, collaborating with senior stakeholders to design and execute campaigns that drive brand awareness, sales, and business development.
• Support the business planning and product development process through regular meetings, research, analysis, and insight generation.
• Collaborate with internal teams to develop marketing assets, including brochures, emails, direct mail, banners, images, videos, PPC copy, and social media assets.
• Implement, track, measure, and analyse marketing campaigns, paying close attention to lead generation and ROI.
• Present marketing recommendations and opportunities to senior stakeholders and other members of the marketing department.
• Ensure all promotions adhere to regulations and best practice guidelines.
• Maximise use of member/prospect database for campaigns and 'always-on' media, ensuring compliance with data protection laws.
• Utilise Logistics UK's social channels to drive brand and product awareness, lead generation, and sales.
• Create high-performing email campaigns and develop relevant creative assets and research material.
• Maintain adherence to Logistics UK's brand and identity guidelines in all marketing activities.
• Ensure timely and within budget delivery of all marketing campaigns.
• Manage key marketing agencies on a day-to-day basis as directed.
• Brief sales and business development teams on marketing campaigns and initiatives, and present results as required.
• Collaborate with the Digital Team to enhance website content and optimise campaigns for lead generation and sales.
• Collaborate with the PR Team to leverage public relations as appropriate for integrated campaigns.
• Work with the Events team to deliver relevant events and shows as part of integrated campaigns.
• Manage delegate acquisition for allocated events, and support virtual events through integrated marketing campaigns.
• Provide support and assist in the execution of marketing campaigns led by Marketing Managers.

Requirements

• Experience in planning, delivering, and measuring multi-channel B2B marketing campaigns with a track record of generating leads and driving sales, as well as a strong focus on ROI.
• Good understanding of marketing cost and effectiveness.
• Familiarity with digital marketing channels within integrated marketing campaigns, including PPC, display, and social media, especially platforms like LinkedIn.
• Proficiency in using Google Analytics and CRM systems for marketing reporting.
• Excellent communication and interpersonal skills.
• Exceptional attention to detail with strong copywriting, proofreading, and editing abilities.
• Creative mindset and a passion for impactful marketing.
• Ability to work independently, prioritise tasks, and meet tight deadlines.
• Proactive and problem-solving approach to work.
• Full driving license, as some travel may be required.

Benefits

• 25 Days Holiday Plus Bank Holidays
• Christmas Working Arrangement
• Contributory Stakeholder Pension Scheme or Auto Enrolment
• Life Assurance (3 x Annual Salary)
• Health Cash Plan
• Contractual Sick Pay
• Health Assured - Free Confidential Employee Assistance Programme
• Annual Salary Review
• Employee Referral Scheme
• Values Award Recognition Scheme

Job tags

Salary