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Location

Windsor, Berkshire | United Kingdom

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Job description

Marketing and Communications Manager Get in Focus Media (GIFM)- Leisure Fo

The Marketing and Communication Manager will be responsible for managing marketing communications through specific channels, lead generation, executing business development strategies, supporting business objectives, enhancing customer retention, and collaborating with relevant sales teams. The marketing manager will manage a rapidly expanding marketing team to deliver on digital marketing, content creation, PR and editorial, event and campaign support and graphic design works.

Duties And Responsibilities:

Managerial

• Management of internal and external campaigns and projects across a range of activities and services.
• Lead the execution of the marketing strategy from start to finish, driving collaboration with internal and external stakeholders while leveraging the right internal processes
• Ensuring the completion of branding/marketing plans to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Lead on the creative development of the websites and App and the integration of AI technologies
• Develop business cases/proposals and make recommendations on marketing tactics
• Evaluate the impact of marketing campaigns, strategies in achieving their stated objectives, including engagement, commercial response, lead generation and customer retention
• Partner with creative teams, other internal stakeholders
• Attending and supporting company events, conferences and trade shows

Creative:

• Oversee the inception, production and distribution of all social media content
• Conceptualize engaging digital and physical marketing collateral that support marketing/business objectives
• Ensure maintenance of customer facing platforms (social media, websites, leisure centers)
• Using website analytics to ascertain the relative effectiveness of ongoing campaigns and understand the way users interact with Leisure Focus
• Submitting ideas for marketing programmes designed to enhance the company’s brand

Admin:

• Campaign reporting
• Day to day administration (emails, calls, meetings)

Desired Skills And Qualifications:

We require our Marketing Manager to have the ability to blend managerial, creative, administrative, communication and marketing skills. Ideally, they can multitask and complete jobs in light of strict deadlines. Alongside the above, the successful candidate will have the following desired skills and qualifications.

Desired Skills:

Attention to detail, Creative-thinking, Decision making, Problem-solving, Critical-thinking, Stakeholder management

Desired Qualifications:

A recognized qualification in Marketing, Media, Social Media or a related subject

ABOUT US:

Leisure Focus is a not-for-profit Charitable incorporated organization (CIO). It has been established to work with local communities; supporting clubs, organizations and individuals to achieve their sporting and lifestyle goals. We manage each facility in a responsible way, to ensure each customer has the opportunity to access activities regardless of their race, sex, age, religion, and financial circumstances, physical or mental ability.

Our Values ( FACE)

In every role, across every site, our colleagues are the 'face' of Leisure Focus. Together, we

• F ocus on the Customer
• A pproach everything systematically
• C ollaborate to achieve
• E xceed expectation

There are many great things about Leisure Focus. One of our strengths is that people come together from different cultures, perspectives, and experiences. We are world-class fitness experts, ensuring we at Leisure Focus have a culture where everyone is welcome. Our team members are at the heart of what we do and it’s why we’re here. We are proud to have a global inclusive workforce, with team members from all backgrounds and cultures. We are a disability confident employer, who is committed to inclusion and diversity in the workplace.

Title | Marketing & Communications Manager
Reporting to | CEO
Annual Leave | 28 days’ paid annual leave per year
Pension | NEST Auto Enrolment after 3 months service
Other benefits | Free gym membership for the employee and appointed person, Discounted food and beverages on site, discounted retail items, Career progression and development opportunities, Training and development Employee assistance programme, Free parking on site

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Job tags

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Salary

£30k - £32k per annum