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Location

Wakefield, West Yorkshire | United Kingdom

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Job description

Hours: 37.5 hours a week- Monday- Friday (5 days per week in Office)

Our client, one of the UK’s leaders in the retail industry, is offering an outstanding employment opportunity to work within their business.

This is an important role within the company that combines creative writing and commercial thinking to help drive the business forward and grow digital demand by increasing social following and engagement across all channels whilst raising the awareness and positive perception of the brand. Supporting the development and execution of a social media strategy, including paid advertising, relevant creative content, influencer marketing and blogger outreach.

Duties & Responsibilities will include:

• Produce a seasonal social media strategy and plan to drive footfall, traffic, and revenue.
• Plan, produce copy and schedule the weekly social plan across all social channels.
• Develop and manage the influencer and outreach programme, building relationships and working on collaborations.
• Lead the planning, creation, distribution and analysis of all social media marketing channels.
• Create and brief in content through production of relevant, engaging copy, sourcing of imagery.
• Utilise video and aspirational photography content through all social channels.
• Community management across all social channels
• Drive increased engagement and fan growth through paid social activity.
• Measure and report on social activity via Google analytics and social monitoring tools, learning from outcomes and behaviours to make suggestions for future content and to optimise spend against fan growth and post engagement.
• Monitor and produce a weekly report on social, PR and influencer trends and competitor social activity.
• Conduct online research to understand seasonal trends, stay abreast of latest developments, social media trends and competitors, creating updates on industry best practices.
• Ensure all social campaigns are customer centric and on brand.
• Experienced in managing social media platforms including Facebook, Twitter, Pinterest, Instagram and YouTube.
• Experience using social listening and scheduling tools.
• Highly motivated, with the ability to work to a brief and meet tight deadlines under pressure.
• Paid social media marketing experience essential (fan growth and engagement)
• A passion for communities and social media essential
• Excellent organisational and multi-tasking skills
• Strong communicator with ability to communicate at all levels
• Results focused.
• Editorial or creative content background desirable
• Experience in the fashion industry desirable.

If you feel these qualities describe you, then we would like to hear from you.

Please submit your career details to  Oliver Fox at  PDA SEARCH & SELECTION LIMITED .

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