Location
Shrewsbury, Shropshire | United Kingdom
Job description
ROLE OVERVIEW
Croud is a digital marketing agency with a unique business model , recently named a Sunday Times Best Place to Work 2023 .
At Croud, we pride ourselves on providing career development opportunities for all our members, with a special focus on training and developing talent at Executive (entry-level) level.
This position is ideal for someone who is in the early stages of their Digital Marketing journey and who has a keen interest in SEO & content strategy in particular.
The overall purpose of this role is to support our Organic search account teams implement SEO and content activity for our clients . You will be responsible for the management and delivery of SEO and content activity for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.
The role will be dedicated to driving SEO performance through the day-to-day management and effective implementation for a number of key client accounts.
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
RESPONSIBILITIES
- Support SEO and Content leads with the development and implementation of Account Development Plans (ADPs) and client strategy for the team’s portfolio of clients in order to sustain and grow client performance. Ensure client feedback on ADPs is fed back to Account Leads
- Support client performance management activities to include: checking performance for clients regularly, flagging issues, advocating best practise and innovation towards client performance
- Ensure all produced content fits in line with the client brand guidelines and is free of grammatical errors
- Understand client content strategy and feedback internally and proactively on areas that could be considered
- Ensure client profitability and get approval from the SEO Account Director on costly pieces of work
- Collate and check data for client reporting purposes in tangent with the Croudie Network, writing and communicating reporting summaries and executive summaries to a high standard
- Complete data analysis to spot trends, patterns, challenges and successes using the support of the Croudie network. Identifying and troubleshooting anomalies within SEO data and taking corrective actions
- Understand and adopt the required communication and client service standards for each client in line with our client charter, and demonstrate excellent customer service throughout. This entails responding to client emails within 4 hours, being available for client calls and ensuring there is adequate cover when absent
- Complete Croudie administration, project managing assigned work, ensuring briefs to the network are comprehensive and accurate and quality checking returned work is to an excellent standard
- Train Croudies on clients and on ad hoc aspects of task requirements. Support the Development Manager on the development of Croud Academy
- Contribute to internal training and development modules and delivery sessions as required, supporting the Development Manager. Everyone is responsible to deliver training modules internally
- Advocate company policy and process, and support client retention. Be aware of and work toward business goals such as margin, and NPS. Complete journals daily to ensure all time is allocated to a high degree of accuracy
PERSON SPECIFICATION
- Degree-level education or equivalent/relevant work experience
- Strong interest in / passion for digital marketing and/or SEO
- Desirable work experience in SEO or digital marketing
- Strong Microsoft Office / Google Drive skills which must include Excel / Sheets, Word / Docs and PowerPoint / Slides
- Proficiency in data entry, working with and managing numbers/data
- Proven track record of working to and meeting deadlines
- Proven time management skills and ability to manage tasks simultaneously
- Impeccable attention to detail
- A mathematical and analytical mind
- Ability to manipulate large amounts of data
- Highly organised and an ability to multitask
- Strong communication, organisation, and presentation skills
- Experience in working in teams to meet a common goal
- Customer service experience
COMPANY BENEFITS
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair and screen
- Enhanced maternity and paternity package
- Life and income protection
- Medical cash plan
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
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