TalkTalk Telecom Group PLC
Location
Greater Manchester | United Kingdom
Job description
Senior Customer Marketing Manager page is loaded
Who are TalkTalk?
TalkTalk are the UK’s leading value for money connectivity provider. We believe that simple, affordable, reliable and fair fibre should be available to everyone.
The role
Customer Marketing are experts in customer comms strategy. We work with our colleagues to create great customer experiences and uphold our brand values, to deliver our vision of having customers who love us, engage with us, and stay with us.
You’ll enjoy being a key influencer of this vision by supporting the Head of Customer Marketing in the creation and delivery of the strategy and comms for a range of in-life programmes targeted at our Consumer base. You will also benefit from the variety in your responsibilities. You could be working on different upsell campaigns, managing customers end of life offers or building relationship driving activity across their lifecycle.
Your responsibilities
You’ll work closely with the Head of Customer Marketing to define the appropriate strategy to support the set business objectives
This strategy will focus on appropriate targeted communications campaigns via email, SMS, direct mail, targeted social media and digital, utilising your team to help deliver this vision
You’ll contribute to quarterly planning and strategy discussions, ensuring that we prioritise the most customer-focused and commercially impactful programmes
You recognise the value of data, you’ll be able to work closely with your counterparts in Marketing Automation to drive valuable insights to shape success within campaigns
Utilising the results from all campaigns will be integral to further developing your strategy to optimise campaigns and outcomes
You’ll work with creative agencies to develop campaign messaging and creative
Other responsibilities include:
Managing the sign off process for campaign creative, working closely with and managing appropriate stakeholders feedback
Working with our Marketing Automation team to deliver your email and SMS campaigns via Salesforce Marketing Cloud, and other teams for social, digital and print
Briefing and using campaign evaluation to understand the impact your campaigns are having, and how to improve them
Utilising test and learn in order to drive continuous improvement within all channels
Working with the Head of Customer Marketing to manage budget for your campaigns, making sure that we operate in a cost-efficient and streamlined way.
Skills required to be successful in the role:
Experience in a marketing role
Skilled at understanding data
Experience within a customer space
Understanding of the digital space
Ability to work in a fast paced environment
What can we offer you ?
Free TalkTalk broadband for all employees!
Electric car charging points available at our HQ.
Heavily subsidised meals in the TalkTalk HQ Soapworks office in Salford.
Access to the Perks at Work platform which gives you hundreds of discounts on high street brands.
Flexible dynamic working is part of who we are at TalkTalk so please talk to us about how you like to work.
What to do next?
If this role sounds like it could be for you, please apply and we will be in touch soon!
As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.
We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.
We’re on a mission to bring simple, affordable, reliable and fair connectivity to everyone. We believe every customer matters, so we’ve been challenging the status quo from the word go to change things for the better.
We’ve created a working environment where you can be yourself and give your all whether that be from your front room or the boardroom. You’ll be called on to out-think the competition and work closely with your colleagues to come up with new ideas and deliver great results for our customers.
It won’t always be easy, but it’s always exciting. There are great opportunities for you, and our business, if you’re ready to stand for something
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