Total Quality Recruitment
Location
Plymouth, Devon | United Kingdom
Job description
As a Marketing Specialist, you will be responsible for developing and implementing comprehensive marketing strategies to promote our clients brand and products within the aerospace, defence, and space market. You will play a pivotal role in conducting market research, managing the brand image, organizing trade shows and executing marketing campaigns. This role requires a creative and strategic mindset, strong analytical skills and the ability to collaborate effectively with cross-functional teams.
Responsibilities:
Market Research and Analysis:
Conduct market research and analysis to identify key market trends, market size, define addressable market, customer needs, and competitor strategies within the aerospace, defence, and space industry.
Monitor industry developments, regulatory changes, and technological advancements that may impact our marketing initiatives.
Marketing Strategy and Planning:
Develop and execute comprehensive marketing plans to promote our brand, products, and services to target audiences.
Collaborate with the management team to define marketing objectives, positioning, and messaging.
Brand Management:
Develop and maintain brand guidelines, ensuring consistency across all marketing collateral and communication channels.
Control and manage the brand image within the aerospace, defence, and space market, ensuring alignment with the company’s values and objectives.
Trade Show Organization:
Plan and coordinate our participation in trade shows, exhibitions, and industry events to showcase our products and generate leads.
Manage all aspects of trade show logistics, including booth design, setup, staffing, collateral, and promotional materials.
Evaluate and report on the effectiveness of trade show participation, including lead generation and return on investment (ROI).
Marketing Campaigns and Content Development:
Develop and execute integrated marketing campaigns across various channels, including digital, print, and social media.
Create engaging content, such as blog articles, whitepapers, case studies, and videos, to support marketing initiatives.
Digital Marketing and Online Presence:
Manage the company’s online presence, including the website, social media platforms, and other digital marketing channels.
Qualifications and Skills:
Bachelor’s degree in marketing, business or related.
Proven experience in marketing, preferably within the aerospace, defence, or space industry.
Strong knowledge of marketing principles, strategies, and tactics.
Excellent analytical and research skills, with the ability to gather and interpret data to drive marketing decisions.
Proficiency in digital marketing platforms, social media management tools, and content management systems.
Creative mindset with the ability to develop innovative marketing campaigns and content.
Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.
Competent with adobe creative suite.
Being part of the family includes:
Join a passionate marketing team and contribute to the growth and success of our clients brand within the aerospace, defence, and space market. Apply today with your updated resume and a cover letter highlighting your relevant marketing experience and achievements.
If you feel you have the skills and attributes listed above for this position, and are currently looking for a new challenge, please submit an up to date CV by using the ‘apply’ button below.
For an informal chat, please phone 01752 252533 and ask for Laura Meadows. Many thanks for your interest.
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