East of England Co-op
Location
Wherstead, Suffolk | United Kingdom
Job description
We have an exciting opportunity for a marketer to join the largest independent retailer in the East of England. As the Marketing Lead you will be a senior marketing manager responsible for leading a team of talented marketers and creatives supporting our co-op in our collective vision to be the best at what we do in the East of England.
Oversee the marketing strategies to drive foot traffic and sales within our food retail business.
Collaborate in cross-functional teams to develop targeted campaigns supporting the trading plans, that are tailored to both customers and members.
Lead the development and implementation of e-commerce marketing strategies to drive online sales and enhance the digital customer experience.
Develop and implement the strategy to utilise digital marketing channels such as email, social media, and paid advertising to effectively reach and engage target audiences.
Develop and execute strategic marketing plans to drive customer acquisition, retention, and engagement for the membership program.
Analyse customer data and market trends to identify opportunities for enhancing the membership experience and increasing member satisfaction.
Monitor and analyse key performance metrics to evaluate the effectiveness of marketing initiatives and optimise strategies for maximum ROI.
Stay informed about industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and growth.
Manage relationships with external partners, agencies, and vendors to support marketing initiatives and achieve business objectives.
Provide leadership, guidance, and mentorship to the food marketing team, fostering a collaborative and high-performing work environment.
Work within the bigger marketing team developing a multi-brand position for the East of England co-op and its multiple retail arms.
Deliver the East of England co-op values in all we do.
Take a look at our .
Excellent verbal and written communication skills, strong planning, organisational and problem-solving skills, with good time management and attention to detail.
Experience working with CRM tool i.e. Microsoft Dynamics, demonstrated experience in developing content and managing communications across various social media platforms.
Demonstrated experience developing and managing compelling and informative website content
What’s in it for you
At the East of England Co-op, we strive to be the best place to work. We invest in our colleagues to help them to progress in their careers and achieve their full potential. How do we do this?
Competitive rates of pay
20% discount in our food stores, along with other discounts across our family of businesses
25 days holiday (plus bank holiday entitlement) which increases with service
5% employer pension contribution
Death in service benefit
Access to our colleague communications app, The Loop
Enhanced* family leave and pay arrangements
Opportunities to grow, with award-winning training and apprenticeship programmes
Great deals and discounts across 100’s of high street and online retailers
Financial wellbeing support, including Wagestream®
Check out the detail of all our colleague benefits here.
* Enhanced on statutory terms, subject to service criteria.
We recognise the challenges people face trying to balance commitments both in and out of the workplace - perhaps studying, caring commitments, or other employment. We therefore aim to be as flexible as possible, to create shift patterns that work for both our co-op and our colleagues.
The East of England Co-op is the largest independent retailer in East Anglia, with over 230 stores and branches across Norfolk, Suffolk, Essex and Cambridgeshire.
Owned by over 260,000 members – including our colleagues – our vision is to be the most valued organisation in our region, by being a better kind of business and using our profit to make a positive impact on our communities.
Our Community Cares Fund provides hundreds of thousands of pounds to support groups and good causes, with a focus on mental health and wellbeing, food justice for all and creating community spaces.
With a focus on environmental sustainability, we’re proud to have led the way on reducing food waste, being the first major retailer to sell food past its Best Before date for just 10p.
At the East of England Co-op, we strive to be the best place to work. We invest in our colleagues to help them to progress in their careers and achieve their full potential, whether in food retail, funeral services, property investment, travel, security, stonemasonry, events, or our support functions.
Find out more at www.eastofengland.coop
Our Recruitment Process
If this is the job for you, simply click ‘apply’. You will be required to register a profile on our careers page. To do this simply click apply. The good news is you’ll only have to register once – after this, it’ll be easier and quicker to apply for any roles in the future too.
Please note that our working patterns are non-contractual. The advertised working pattern represents the normal working pattern for the role at time of advertisement and is subject to change.
East of England Co-op
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