SEO Manager

Location

Germany | United Kingdom

Job description

We are looking for an experienced SEO Manager to join our growing marketing team. This role sits within the Performance Marketing team and reports into the Senior SEO Manager.

YOUR CHALLENGE:

If you feel up to the challenge, read more below! We want to hear from you!

• Work on SEO content strategy alongside the Senior SEO manager. 
• Contribute to planning, reporting, and optimisation.
• Compile keyword research, develop and implement comprehensive keyword strategies for website optimisation to improve search engine rankings and keyword visibility.
• Create content briefs and write landing pages. Optimize on-page elements to align with SEO best practices and enhance user experience. Understand what the ‘searcher intent’ is for a page and create engaging, converting content.
• Audits: Conduct technical SEO audits to identify and address website performance issues, implementing best practices for site speed, mobile responsiveness.
• Performance: Utilize SEO tools to monitor website performance and track key metrics.
• Generate regular reports to showcase insights and performance against objectives.
• Collaboration: Work with different stakeholders from Communications,
• Engineering, Product, and Content to ensure SEO is fully understood throughout the organization.
• Collaborate closely with the Product and Tech teams to align search engine optimization priorities with upcoming sprints, and current and future roadmap.
• Innovation: In close collaboration with the Senior SEO Manager, explore, brainstorm and implement cutting-edge strategies and structures to adapt to industry changes and improve website performance.
• Communication: Regularly communicate SEO strategies, updates, and performance metrics to internal teams for feedback and collaboration.

ABOUT YOU:

• 3-5 years experience managing SEO campaigns from content creation, to tracking, to reporting to uploading. 
• Highly proactive in seeking out new traffic opportunities and ways to improve conversion.
• Experience collaborating with other teams across a business, such as Engineering and Communications.
• You are User First, you want to create useful and interesting content that ranks and converts. 
• Strategic thinker who is hands-on, has a growth mindset, and business impact understanding.
• Resilient, persistent, and creative, with an ability to find innovative solutions to technical hurdles.
• Experience working with challenging marketing metrics and KPIs.
• Team player with the ability to effectively communicate performance, strategy and priorities.
• Experience with any SEO tools - We use ahrefs, GSC, and Sitebulb.
• Enjoy keeping up to date on SEO trends and updates.
• Excellent communication and presentation skills in English.

Nice to have:

• • Familiarity with Tableau
  • Experience with Contentful CMS
  • Experience with multi-language domains
  • Additional languages; French/German
  • Off-page or digital PR experience

MORE THAN A JOB:

Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs’ ‘empty leg’ journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we’re now a trusted brand within corporate travel. 

We believe in ethical business practices and have a strong company culture. 

• Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career. 
• Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
• Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us! 
• Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
• Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
• Sustainability:We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane has pledged to deliver 15% of its journeys in electric vehicles by 2023.
• Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

• Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.

Upgrade your career with Blacklane

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