Partnership Marketing Exec

Location

Chelsea, Greater London | United Kingdom

Job description

Job Description

Description

JOB TITLE:  Partnership Marketing Exec

JOB FUNCTION: The purpose of this role is to manage the end-to-end process for delivering the Club’s commercial partners’ marketing campaigns across Chelsea FC channels.

LOCATION:  Stamford Bridge

CONTRACT:  Permanent – 35 hours a week

PLAY YOUR PART (Main Responsibilities):

• Responsible for the planning, delivery and evaluation of contractual partner marketing campaigns that span digital, social, email, content and match day.
• Support the Partner Marketing Manager in delivering the end-to-end partner campaign management process from briefing through to delivery and evaluation to meet agreed campaign KPIs. 
• Build strategic campaign plans for partners, delivered across the Club’s global and local marketing channels, that also support wider Club objectives.
• Provide marketing expertise, insights and advice to ensure partners build successful campaigns. 
• Develop campaign reports with the Insights team to analyse, evaluate and optimize the impact of partner activations. 
• Work closely with the Commercial Partnerships Team to ensure all partners contractual marketing assets and campaign activations are delivered to a best-in-class standard.
• Ensure partners maximize the use of marketing rights and benefits to drive their key brand and business objectives.
• Identify integration opportunities for partners within existing Club marketing initiatives.
• Ensure partner marketing initiatives are approved against and meet the brand standards and guidelines of the Club. 
• Maintain & develop key internal relationships e.g. Commercial, Comms, Brand, Creative Studio, Insights, Performance, and Brand Experience.
• Manage and own the partnership campaign tracker – document and share the scheduling and delivery of all partner campaigns.
• Manage the partner campaign dashboard – own the campaign results dashboard to ensure all results and insights are accessible.
• Campaign planning – host and attend campaign planning meetings to inform the strategic planning and scheduling of partner campaigns. 
• Campaign delivery – ensure all campaign assets are delivered on time and as agreed across the Club’s marketing channels.
• Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation. 
• Constantly review the competitor landscape across key markets and provide updates to the wider teams and senior management.

DO THE RIGHT THING (Our Expectations):

• To demonstrate and live by the club’s values; Here to Win, Be Brave, Do the Right Thing, Play Your Part, Many Teams, One Club and Proud to Be Chelsea
• To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead
• To report any misconduct or suspected misconduct to the HR Department

HERE TO WIN (Measures of Performance):

• Performance of our partners key KPIs globally.
• Revenue driven by new B2B sponsorship.
• Chelsea FC Brand awareness, consideration, and likeability globally.
• Fan sentiment.

PROUD TO BE CHELSEA (Person Specification):

Experience:

• Proven experience within marketing. 
• Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.  
• Experience of working in a sponsorship/commercial partnership environment is advantageous but not required.
• Familiarity with sponsorship contracts and rights packages advantageous.
• Solid understanding of digital and social marketing best practices  
• Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.  
• Outstanding organisational and project management skills.   
• Creative flair and confidence with a positive attitude. 
• Ability to work to tight deadlines and prioritise work in a demanding environment.  
• Proactive team player able to work individually and as part of a team.  

Skills and Behaviours:

• Team player – being able to work with multiple teams to achieve a collective goal
• Excellent communicator with high attention to detail
• Able to build strong relationships with key stakeholders around the Club
• Creative thinker who can work through problems with a solution-based mindset

Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.

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Salary