Marketing Manager

Location

Aldershot, Hampshire | United Kingdom

Job description

Boomerang Media ( is a well-established UK boutique consumer-targeted out-of-home (OOH) media business. Boomerang owns, manages & operates over 2,000 digital screens in 5 distinct audience networks – Health & Fitness, Cinema, Retail, Playcentres & Education – working with leading consumer brands such as David Lloyd Leisure, Nuffield Health, Pure Gym & VUE Entertainment amongst many others. We provide content creation & screen network management for the host businesses & an advertising opportunity on the screens for 3rd party advertisers – both international, national & local clients.

At core, Boomerang is a well-developed media sales operation. The business is looking for a new B2B marketing manager to support our sales & marketing (revenue generation) activities targeted at the UK advertising media sector – client brands & their advertising, marketing & media agencies.

The company also operates alongside two other group businesses – Boomerang Education ( & Let’s Go with the Children (

The business head office is located in a Grade 2 listed Manor House in parkland in Aldershot, Hampshire. The role – in the future – will be largely based in the office but with some WFH flexibility.

The successful candidate must be prepared to ‘own’ the marketing function at Boomerang. This includes in driving the business forward particularly in terms of developing audience insights and research. The successful candidate will be a self-starter, deliver to deadlines & have the confidence/gravitas to interact with senior stakeholders.

It is expected that candidates will have 7+ years of relevant experience in B2B marketing roles ideally from the media marcoms or a similar sector.

Desired Personal Attributes & Skills:

• High energy levels – upbeat & engaging, with a positive outlook
• Experience and interest in the wider media, marketing & communications sectors
• Strategic thinker
• Audience insights & research experience and data/analytical skillset
• Natural organisational & prioritisation skills
• High level of attention to detail
• A self-starter, with creative flair
• Copy-writing capability and design/visual comms competency
• Hands on approach
• People management experience

Responsibilities

Annual Marketing Plan & Brand

• Oversee the development of an annual sales & marketing plan & ensure execution of all key projects/activities.
• In conjunction with senior management manage the business’s brand guidelines, media positioning & core value and ensure our in-house design team adhere to them

National Advertising Markets

• As per the Marcomms plan, produce engaging, thought-provoking, insight-driven pieces for advertisers & their agencies on lead networks (Health & Fitness, Cinema, Retail, Playcentres & Schools) mainly via B2b Email, Web & Social Media channels

Company Credentials, Network Presentations & Media Packs

• Company Credentials – to ensure we have a ‘live’ set of credentials that can form the basis for pitches to landlords & other potential partners.
• Network Presentations – to make changes of a major nature as & when required.
• Media Packs – to create media packs & other specific sales materials.
• Mock-Up’s & Photo Library – as needed for pitches; update photo library as required.

Market Research & Insights

• Develop, manage & maintain network consumer audience insights from both primary and secondary research sources; we are heavy users of TGI and YouGov data sources, but also encourage research initiatives, often in partnership with client advertisers.
• Develop insights into key advertising client sectors to support our sales approach
• Develop good working relationships with our primary trading customers – UK Out-of-Home Specialist agencies to better understand their needs.
• Undertake regular benchmarking exercises across our sector to assist develop business competitive advantage where necessary.

IT Systems

We operate mainly cloud based MS & Adobe packages, including MS Dynamics for CRM, an associated email system called Click-Dimensions & Creative Suite.

Job tags

Salary

£38k - £48k per annum