Location
Maidenhead, Berkshire | United Kingdom
Job description
Brand Manager – Oncology – Due to Internal Promotion
- A central team member in the UK Oncology team, based in the offices in Maidenhead and reporting to our Oncology Brand Lead
- Competitive salary and comprehensive benefits package, with excellent opportunities for career progression
Role Objective:
As the Brand Manager Oncology, you will influence the accelerated growth of our priority Oncology brand by working closely with the in-field team and across functions, while acting as the Brand Team expert to lead insight gathering, brand strategy development and execution of key initiatives and tactics.
Key responsibilities include:
- Lead development of promotional campaign and input to the strategic Brand Plan with a patient-centric focus
- Analyse activity metrics to ensure excellent customer experience and development of high value assets
- Lead the tactical design and implementation of marketing initiatives, to include:
- Facilitate data driven decision making
- Multi-channel initiatives to drive customer engagement
- Multi-stakeholder initiatives
- Interactive and customised content
- Play a pro-active role as member of the Brand Team and share Brand Team priorities with in-field team
- To plan and execute educational platforms as defined by the brand plan
- To effectively manage External Expert relationships across the UK
- To manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget
- Role modelling AbbVie behaviours
- Operate within AbbVie Code of Business Conduct, policies and all applicable laws and regulations. Drive a high standard of compliance with all communications and initiatives
You will bring…
- A University degree in a Life Science subject or equivalent experience
- Marketing experience within the pharmaceutical/medical device industry
Core Competencies:
- Champions the customer – aligns the organization around the customer
- Strong strategic thinking
- Excellent analytical skills
- Excellent ability to operate in a matrix environment and build cross-function collaborative relationships.
- Can influence others, including those over whom they have no direct authority
- Ability to co-ordinate and deliver strong brand planning
- Translate strategy into tactics plans and deliver with excellence
- Strong communication of ideas and concepts to ensure ‘selling’ to brand
- Ability to manage complex projects and track performance against timelines
- Ability to monitor results and develop contingencies
- Strong commercial acumen
- Flexibility and Listening skills
Behavioural Competencies:
- Collaborative approach to business challenges
- Ability to motivate and inspire
- Entrepreneurial and proactive - ability to think ahead to spot or create opportunities and maximise them
- Seeks to continually innovative and improve
- Desire to continually learn and develop
- Ability to challenge the status quo and drive change in a business environment
- Professional and accountable
Why AbbVie?
AbbVie is an ambitious health business where people and quality of life come first. The experience of illness is personal, so we care about the things that matter to patients. We team with partners to co-design health solutions around our innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how we make a remarkable impact to the lives of men, women and children.
Voted as a Great Place to Work consecutively, and around the globe, we pride ourselves in providing our employees with the flexibility to ensure a healthy work-life balance. We take our impact on the environment and society seriously, so we focus on ‘giving back’ regularly. We are committed to equity, equality, diversity, and inclusion (EED&I) - it is fundamental to who we are, and it is just how we “do good business.” This includes valuing diverse perspectives, creating an inclusive culture and treating all employees with dignity and respect.
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AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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