Digital Marketing Manager
Location
Preston, Lancashire | United Kingdom
Job description
Are you experienced in Digital Marketing and looking for a new challenge? An opportunity has become available within our Marketing team for a Digital Marketing Manager
Role Summary
Working closely with the Head of Marketing the role of the Digital Marketing Manager is to manage all digital activity, working as a core part of the marketing team, managing and operating tools and channels within the VetPlus digital ecosystem. In addition to managing the UK platform, digital support will also be required for our subsidiaries in Spain, Germany, Portugal, Ireland and Argentina, as well as keeping a close eye on our distributor partner network to ensure we maintain digital brand integrity at a global level.
Main Duties
- Content Management- day to day management of the VetPlus WordPress Sites. Operate professional publishing workflow of content creation, editing and publishing on websites, social media and app
- Content Creation- Ensure the VetPlus website is maintained to support product launches. Support Distributor platforms with brand content to ensure brand integrity is always maintained
- Social Media- Planning and managing the creation of content for social media, growing social community presence and building partnership networks
- Analytics- Use Google Analytics to understand and analyse data
- SEO- Manage activities including content calendars and workflow
- Agency and Partner Liaison- Oversee any web development to ensure technical fixes/ updates are managed. Liaise with advertising partners and other supporting agencies
- Innovation- Stay up to date with digital development and best practices. Pitch changes, updates or new ideas to ensure VetPlus stays ahead of competitors online
Personal Attributes
- Content curation experience
- Experience of a CMS- ideally WordPress
- Familiarity with Google Analytics
- Experience of planning and briefing content such as visual data
- Can manage social media advertising campaigns
- Experience managing digital agencies such as SEO
Company Benefits
- Private Healthcare
- Profit share after 2 years (T & Cs apply)
- Company Pension
- Discounts on food and products at Mill Farm Sports Village including discounts on tickets for AFC Fylde games
- Great chances of career progression
- Gym
- Employee of the month/ year
- Champagne moments
- On site car parking facilities
Apply now to avoid missing this great opportunity to join our growing team!
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