Influencer & Content Lead

Location

Brighton, East Sussex | United Kingdom

Job description

The KILLSTAR brand-universe is an invitation for people to explore, discover, and become who they are. We help affirm this invitation by creating an inclusive, supportive environment where our team members are embraced exactly as they are.   

We are looking for someone passionate about KILLSTAR through leading our content & influencer marketing teams and ready to learn and grow in a team environment. In this role, you will be working cross-functionally to execute highly visible media initiatives and work as part of our Brighton HQ. Reporting to our Head of Brand Marketing, you will be responsible for leading a small team and sourcing content to support campaigns and promotions, whilst acting as a first point of contact for influencers to collaborate and work with the KILLSTAR Brand. You will be able to raise awareness of the KILLSTAR, whilst actively supporting the growth of our sub-brands, including COVEN and KREEPTURES, to attract new markets and customers. If this sounds like you, please read on!

• Oversee and manage the Gifted Influencer and Content Influencer programmes, ensuring all strategies align with the KPIs and working with the department to reach the goals for influencer marketing.
• Reporting weekly and / or monthly on the performance of the influencer programmes and any growth.
• Strategise and lead influencer marketing initiatives using codes, UTMs, and other innovative trends within the industry.
• Support and maintain the influencer department, ensuring all members are set up for success and feel supported in their roles. Reporting on the team's performance and progression.
• Work to set budgets, proposing spending that align with the KPIs and goals.
• Managing expenses by tracking and budgeting documents.
• Maintain tracking and costing spreadsheets for Influencers and Paid Affiliates.
• Analysis of the network of influencers we work with regularly, ensuring that the structure and strategy align with the brand ethos and community.
• Propose new creators regularly to increase the content submissions and elevate the content created.
• Lead the influencer strategy for all sub-brands. Proposing new and innovative initiatives and strategies to meet KPIs set for the sub-brands.
• Reporting on all influencer activity the department works on, using analysis to review the activity that has been done and make suggestions for future strategies.
• Grow KILLSTAR, COVEN, and KREEPTURES brand awareness through a network of influencers and creators that align with the brand's ethos, resonate with the core customer, and attract new markets.
• Keep up to date with current trends within the industry and influencer marketing.
• Proposing new initiatives and opportunities for KILLSTAR + the sub-brands influencer marketing efforts.

Who You Are:

• Adaptable: you are adaptable to change and willing to embrace new ways of working and conducting activities.
• An Agile Learner: you are willing to learn and sees failure as an opportunity.
• Knowledgeable: you have an interest in the fashion landscape and seek a development opportunity within a marketing / e-commerce environment
• Innovative: you are creative, have a commercial mindset and strive to develop new ways of doing things to help benefit the department and team.
• Inspiring: the people you work with are motivated to do their best, and you inspire others by inviting their input, sharing ownership and visibility, and ensuring that everyone on your direct and extended teams are valued for their contributions.
• Solid Decision-Maker: your solutions and suggestions are based on wisdom, critical thinking, experience, and sound judgment.
• Agile: you are future-oriented; you can anticipate future trends, have broad knowledge and perspective in your area of expertise, and you are skilled at getting things done through formal channels and informal networks.
• Creative: you are full of new and unique ideas, easily connect with previously unrelated ideas, and others view you as original and highly valuable when brainstorming.
• Versatile: you look toward the broadest possible view of any challenge and have broad-ranging personal and business interests and pursuits.
• Reliable Communicator: you are good about keeping people updated about changes, and your written and verbal communication is clear and concise.

Your Experience Includes:

• Working with highly publicised social media content and talent.
• Working as part of a brand marketing or content team.
• Communicating and liaising with Influencers and Paid Affiliates.
• Working to monthly deadlines and set content KPIs.
• Managing a small team to achieve our company goals and objectives.
• Working as part of a Marketing Team with an Influencer Program / Initiative.

Bonus If You:

• Have a personal connection or affinity with alternative lifestyle fashion.
• Have an interest in KILLSTAR's products, our influencer program and our brand ethos.
• Experience of working with part of a global influencer network.
• Experience working to monthly deadlines and set content KPIs.
• Experience working in e-commerce.

Work Location and Hours:

This role will be based at our Brighton HQ, United Kingdom. This role will be performed on a hybrid working arrangement, consisting of a minimum of 3 Days per week in the office, and 2 Days working from home.

This role is a full-time position of 37.5 hours, with hours worked between 08:00am – 06:00pm, Monday through to Friday.

Does this sound like you?

KILLSTAR is committed to a world where what makes us different makes us strong. We are a proud equal opportunity employer, and we back that up with a “come as you are” culture that is welcoming, inclusive, and safe. If you can see yourself being successful and excited in this role, we want to hear from you.

All qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.

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