ConvaTec Inc.
Location
Runcorn, Cheshire | United Kingdom
Job description
Digital Marketing Specialist page is loaded
About the role:
The goal of the Digital Marketing Specialist is to drive customer acquisition (lead generation -patients and healthcare professionals) through unique and engaging digital experiences across website, email and social platforms. This role is critical in driving traffic and conversion opportunities to web platforms, inside sales team and me+ enrollment. The Digital Marketing Specialist will create and implement UKI strategies and localise Global strategies for UKI market execution. This individual will also be instrumental in collaborating with key stakeholders across the business unit to develop and manage initiatives across all consumer touchpoints to convey a unified brand image and distinctive presence in the marketplace.
Your Key Duties and Responsibilities :
Support the development of an annual digital marketing strategy for UKI Continence Business Unit.
Create and implement online campaigns to drive web traffic, brand awareness, acquisition, and conversions across key digital channels – websites, email marketing, SEO, SEM and social media.
Identify conversion tools and online opportunities to generate leads and maximize brand presence and awareness.
Lead digital analytics to set benchmarks, track success of conversion funnel and refine strategy for website, social media, content, and email marketing activity.
Design and deliver a regular report to communicate digital performance to key business stakeholders.
Maximize user experience through content development and management across two websites (Convatec and Amcare).
Where appropriate, partner and manage a vendor agency to drive maximum results through SEM and social media providing a clear strategy and recommendations on digital media spend.
Regularly support and engage with Inside Sales Team to ensure all digitally generated leads are of good quality, provide continuous feedback loop.
Create and maintain a digital calendar of activity and content, ensuring total integration with me+ programme, product launches and campaigns, demand generation and event marketing.
Engage with Field Sales Team to ensure effective healthcare professional engagement, particularly around key events.
Liaise with Global product team to ensure product messaging and campaigns are maximised online.
Serve as initial point of contact for all digital activities; responsible for the roll-out of website launches and accompanying activities aligned to global strategy– analytics, Optimizely training, email set-up.
Maintain uploading of digital assets on internal SharePoint platform; inform and educate team on usage.
About You:
Experience leading digital projects with multiple stakeholders from concept to implementation.
Strong understanding of the digital ecosystem and digital products.
Implementing campaigns using Google Ads, Meta and other key digital channels and utilizing GA4 and Google Tag Manager for analysis.
Proficiency in website management and maintenance.
Experience of managing external agencies and holding them to account.
Minimum three years’ experience in a digital marketing environment, ideally with agency experience.
Highly motivated, energetic individual with a positive disposition.
Strategic thinker with passion for the customer and the ability to think creatively and analytically.
Persuasive communicator that understands how to effectively balance various points of view, influence others, and find common ground that drives meaningful results.
Excellent project management and communication skills.
Ability to multi-task and prioritise workload.
Familiarity with website content management systems, eMarketing and CRM systems.
Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that’ll move you.
#LI-SC1Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected] .
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Already a Convatec employee?
If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!
Convatec is changing. We’re transforming our business, fueled by a fierce determination to improve the lives of millions more customers around the world.
Our shared focus, and the sheer drive of our people, are giving us real momentum. They’re also making us a uniquely invigorating place to work. Join us and, whatever your role, you’ll be pushed and challenged every day. You’ll be supported too, empowered to spark and drive change where it matters most.
We have a uniquely dynamic, sometimes demanding environment. But if you’re motivated, and as focused on delivering for patients as we are, it’ll bring the very best out in you. You’ll never stand still. And you might just make the biggest impact of your entire career.
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