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Digital Marketing Manager


Didcot Industrial (158)


Location

Wallingford, Oxfordshire | United Kingdom


Job description

Digital Marketing Manager
Salary: £40,000 - £45,000 with Performance-Based Bonus
Location: Berinsfield

Join our client an industry-leading food and beverage provider! Our client operates across Oxfordshire, London, Birmingham, Reading, and nationwide through partner companies. Renowned for exceptional service, they've consistently achieved double-digit growth. With plans to double in size in 3-5 years, they seek an enthusiastic Digital Marketing Manager experienced in B2B to drive success.

About the Role:
As the Digital Marketing Manager, you'll play a pivotal role in shaping the company's marketing strategy. This hands-on position demands a confident, strategic thinker capable of driving successful outcomes. Collaborating with internal and external stakeholders, you'll work closely with Directors, Department Managers, and Digital Agencies (SEO, PPC, Website, Email Marketing).

Role Overview:
  • Develop strategies to increase website traffic
  • Manage digital assets and agency relationships (SEO, PPC, Email Marketing, Website)
  • Drive campaigns for awareness and lead generation
  • Identify and bridge content gaps on the website
  • Conceptualize and execute Email Campaigns for new customer opportunities
  • Enhance website usability, content, and conversion rates
  • Achieve KPIs aligned with growth objectives (e.g., lead generation)
  • Track, report, and optimize marketing performance channels
  • Manage Digital Marketing budget, forecasting, and ROI
  • Evaluate the competitive landscape and market conditions
  • Lead digital initiatives, capitalizing on new trends
Qualifications and Skills:
  • Strong academic background (2:1 degree or above)
  • 4+ years of B2B Digital Marketing experience
  • Proficient in Google Ads / Bing, Facebook Ads, Analytics, Tag Manager, Search Console
  • Google Ads / Analytics certifications are advantageous
  • Experience managing PPC, SEO, eCRM, and Email Marketing agencies
  • Website project management from concept to execution
  • Up-to-date on Digital Marketing concepts and best practices
  • Highly IT literate and analytically minded
  • Experience in email database growth and marketing
  • Excellent analytical and communication skills
  • Passionate about Marketing and sharing knowledge
  • Comfortable in a demanding, fast-paced, yet friendly environment
Benefits:
  • 22 Days holiday per annum (+ bank holiday)
  • Performance-based bonuses
  • Freidnly team
  • Free parking
  • Food available onsite
  • Free tea and coffee
For more information, contact Harry at our Didcot branch.


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Salary

£40k - £45k per annum

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