Location
Poole, Dorset | United Kingdom
Job description
MARKETING MANAGER JOB SUMMARY:
An exciting opportunity for an experienced Marketer, to join a growth focussed organisation.
Previous experience of working in an Engineering / Manufacturing environment would be ideal and our client is looking for a Marketing Manager who has either worked in a stand-alone marketing position, or, has previous experience of managing a small team.
This is a full-time position, based in Poole.
MARKETING MANAGER RESPONSIBILITIES:
- Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth in line with company objectives.
- Coordinate Integrated Marketing Campaigns:Supervise the execution of multi-channel marketing campaigns across digital, social media, email, and traditional channels to ensure consistent messaging and brand positioning.
- Lead Marketing Team:Manage and guide a small team of marketing professionals, fostering collaboration and providing support to achieve departmental goals effectively.
- Design Compelling Marketing Materials:Conceptualise and produce impactful marketing materials for exhibitions, press releases, and online promotions to enhance brand visibility and leave a lasting impression.
- Manage CRM Database:Maintain and optimise a robust Customer Relationship Management (CRM) database to improve customer relationship management and drive repeat business.
- Drive Social Media Engagement: Execute successful social media campaigns to engage target audiences and enhance brand presence.
- Plan and Execute Events for Lead Generation:Organise industry events to create networking opportunities and generate new leads to support business growth.
- Optimise Digital Presence:Manage website development, oversee content updates, and optimise Pay-Per-Click (PPC) campaigns and SEO strategies to increase online traffic and improve conversion rates.
- AI Integration:Incorporate AI platforms to leverage cutting-edge technology, enhancing marketing efficiency and effectiveness.
- Financial Management:Strategically plan, oversee, and execute the budget for advertising and promotions, aligning expenditures with broader business strategies.
MARKETING MANAGER KEY SKILLS / EXPERIENCE:
- Strategic Thinking:Ability to develop and execute strategic marketing plans in alignment with company objectives.
- Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
- Communication:Excellent written and verbal communication skills for conveying ideas clearly and effectively.
- Creativity:Strong creative skills to design impactful marketing materials and campaigns.
- Analytical Skills:Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
- Digital Marketing Expertise:In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
- Project Management:Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
- Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders. Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
- Adaptability:Flexibility to adapt to changes in the market and industry trends.
- Knowledge of marketing softwaresuch as Adobe InDesign, Canva, Spotler and Photoshop Desired:
- Event Planning Experience:Experience in planning and executing industry events to generate leads and enhance brand visibility.
- Budget Management:Experience in strategic budget planning and management for advertising and promotions.
- Knowledge of AI and Marketing Automation:Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
- Industry Knowledge:Familiarity with the construction/roofing industry and market trends relevant to the company’s products or services.
- Public Relations Skills:Experience in managing press releases and media relations to enhance brand reputation.
- Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.
MARKETING MANAGER BENEFITS / PACKAGE:
- Competitive salary up to £50k, depending on experience.
- 25 days annual leave plus bank holidays, with additional leave at Christmas shut down.
- A generous pension scheme.
- Private healthcare.
- Discretionary bonus.
For more information about this exciting new opportunity, please contact Joy Bruce at Collaborate Recruitment in Bournemouth.
Job tags
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