Location
Brighton, East Sussex | United Kingdom
Job description
Job Description
Overview
This is a hybrid position - ideally 1-2 days pw in the office.
Avalara is looking for a seasoned leader that is passionate about driving awareness, engagement and growth to join our in-house digital media team. As Senior Manager, Paid Search, you'll be responsible for the strategy and leading members of the team in the execution and performance of paid search campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of global go-to-market campaigns that efficiently drive top and middle funnel demand.
Responsibilities
- Directly oversee the strategy and execution of Google and Microsoft paid search, targeting B2B audiences across multiple products and business units for North America, EMEA and APAC.
- Manage 3-4 team members in the day-to-day supervision and management of paid search campaigns and increase efficiency through optimization, advanced bidding strategies, and testing.
- Partner with cross-functional leaders to align on keyword strategies
- Measure, track and analyze the performance of paid search campaigns across channels and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
- Develop necessary program reporting, dashboards, and one-off analyses providing the ability to monitor the health of the program, effectively communicate performance and determine opportunities for growth and/or efficiency
- Own and manage the monthly paid search budgets
- Develop partnerships with Google and Microsoft to ensure we're following best practices and gaining access to relevant betas
- Keep pace with paid search industry trends and development; identify and test new strategies for efficiency and/or growth
- Be the subject matter expert within Avalara on all things related to paid search
Qualifications
- BA/BS in marketing, communications, finance or a related field
- 5-7+ years experience directly managing paid search campaigns preferably for B2B-focused SaaS organizations
- 2+ years experience managing and developing a team of marketing specialists; a dedicated leader committed to the development of your immediate team
- Experience managing paid search campaigns in North America, EMEA and APAC
- Proven track record of handling high campaign volume, large budgets, complex strategies and driving quantifiable results
- Proficiency in Google Marketing Platform (SA 360) and Microsoft Search Network
- Hands-on experience with Salesforce and web analytics platforms (Adobe Analytics preferred)
- Accountable and results oriented; have a track record of being measured against and accountable for company KPIs and goals
- Exceptional analytical skills, including data manipulation and ability to analyze data, draw conclusions, and develop recommendations
- Ability to identify and pull your own reports using provided BI tool (preferably Power BI)
- Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams
- Ability to work independently/efficiently and thrive in a fast-paced and rapidly changing environment
- Highly organized and able to exercise strong attention to detail
- Self-starter with an ability to lead and manage multiple projects from beginning to end
- Deep knowledge of current digital marketing best practices and passion for exploring evolving trends
- Proficient in Microsoft Office Suite, particularly Excel
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About Avalara
About Avalara:
We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.
Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.
Equal Opportunities:
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
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